Fashion |STUDY
Why Gen X may actually be more sustainable than Gen Z
Many assume that Gen Z is the most "woke" and environmentally conscious generation, and, for the most part, they are not wrong. A study by Deloitte found that those born between 1997 and 2012 are more likely to adopt sustainable habits than older demographics, from avoiding traveling by plane to embracing vegan or vegetarian diets and steering...
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Alo Yoga debuts in France with store openings in the Côte d'Azur
The American brand Alo, positioned in the premium sportswear and “wellness lifestyle” segment, is accelerating its European expansion. It is opening its first boutiques in France and launching a series of immersive experiences on the Côte d'Azur. This strategy illustrates the growing convergence between retail, hospitality and brand experiences...
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