BusinessMember
AI and luxury: New battle for visibility on ChatGPT
For decades, luxury houses have mastered their image down to the finest detail. Every customer touchpoint, from advertising and window displays to boutiques, social media and runway shows, was meticulously scripted. This dynamic is now changing. According to the fifth edition of the 'Luxury & Technology' study, published June 30 by the Comité...
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Fashion
Lyst: Metallics lead rising consumer interest in colour
British fashion search platform Lyst has analysed how shoppers' interest in colour is evolving. Its data indicates that metallic tones have gained the most ground in the last month. According to Lyst, metallics top the list with a +17 percent monthly increase. They are followed by white with a +14 percent increase, beige tones with +13 percent,...
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