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2025: The year luxury lost its sheen?

If 2025 will be remembered for anything in fashion, it may be as the year luxury brands discovered that belief in the idea of luxury itself is not infinite. After more than a decade of uninterrupted growth, price inflation and relentless “newness,” the social contract between luxury houses and their customers began to fray. Factory and marketing...

BusinessMember

Second-hand in the outdoor market: From trend to economic factor

As the political deregulation of sustainability targets becomes the new norm, voluntary initiatives from industry and retail are gaining even greater importance. With these introductory words, representatives from Bergzeit, Globetrotter, Sport Conrad and Patagonia met at the Bergzeit headquarters in Otterfing near Munich at the end of November....

Business

AI agents will be our shopping guides by 2026, and Gen Z is already there

Picture this: you want a pair of Balenciaga black boots. You open Google and type “Balenciaga boots black”, and begin the routine: endless results, tabs, filters, sizes, prices… scroll, compare, doubt, repeat. This is what shopping experience has become: product choice explodes, while consumer attention collapses. Searches feel time-consuming,...

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Has the post-fast fashion era already begun? Five models reinventing profitability in textiles

The wave of insolvencies sweeping through French textile retail marks the end of an economic model based primarily on volume. This is characterised by mass store closures, with nearly 3,000 mid-market shops shutting in five years, and a cumulative increase in raw material costs estimated at over 70 percent. The model also relied on customer...