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GEO explained: How fashion brands can appear in AI search
For years, when a consumer wanted to buy a new pair of shoes, they started by searching on Google, comparing brands, visiting online stores and reading reviews. Some even visited a brick and mortar store to check their size or simply ordered several sizes on a marketplace to keep the one that fitted best. Everyone navigated this journey in their...
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New Boss at Hugo Boss: Frasers installs David Epstein as Grieder steps down
Hugo Boss chief executive Daniel Grieder is stepping down, and Frasers Group is putting one of its own executives in charge. Grieder leaves at his own request on December 31, 2026, and the supervisory board has appointed David Epstein as CEO from January 1, 2027. Epstein has spent more than ten years at Frasers, most recently as chief brand...
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