Retail|Interview Member
Luis Sans (Santa Eulalia): “There is a resurgence of multi-brand retail”
Madrid – As affable and distinguished in his manner as he is elegant in his demeanour and dress, Luis Sans reveals himself as the epitome of what one might call good taste. He displays this virtue with the required subtlety, discretion and ease. From Barcelona, he promotes these same qualities in his capacity as owner, president and head of the...
loading...
Business|Interview Member
Launchmetrics adds AI layer to measure whether brand messages land, not just reach
Brand intelligence platform Launchmetrics has added AI-powered tools that let fashion, lifestyle and beauty brands analyse what their media coverage actually says, rather than only how much of it they generate. "The concept of being seen is no longer what is most important. It's being seen and being understood," chief marketing officer Alison...
loading...