Business

Quince faces legal challenges over its "Luxury for Less" marketing claims

Quince, a direct-to-consumer retailer, best known for its promising tagline “luxury for less”, is now facing mounting legal scrutiny over its marketing strategy and its claim that helped build its reputation. The San Francisco- based retailer is defending itself against not one, but two lawsuits, one filed by home goods giant Williams-Sonoma and...

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The resale revolution and why brands want back in

The second-hand fashion market has crossed a threshold. When eBay agreed to buy Depop from Etsy for around 1.2 billion dollars, it was another signal that resale is no longer a niche corner of retail. It has become a central part of how younger consumers shop. For Gen Z in particular, buying pre-loved clothing is normal. It offers a mix of...

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Estée Lauder sues Inditex and perfumer Jo Malone for trademark infringement

Madrid – While the Inditex group celebrated its strong annual results for the 2025 financial year in Madrid, beauty multinational The Estée Lauder Companies (ELC) dampened the proceedings by filing a lawsuit in the UK against the Spanish company. The legal action is based on an alleged trademark infringement occurring as part of the...

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Fashion

Trompe-l'œil, 'fools the eye': an exploration of illusion in fashion

The catwalk is flooded with looks using trompe-l'œil ('tromp-loy'). The French term literally means 'deceive the eye'. In fashion, it is a technique where a designer creates an optical illusion by playing with perspective and dimension, making 2D appear 3D. In other words, you see something that is not there. Who invented this trick and how is...

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