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Allotment-Core: SS27 ready-to-wear trend prediction

With less than a month until the "Big Four" SS27 runway season kicks off, a fresh home-and-garden aesthetic is taking root. Dubbed ‘allotment-core,’ this emerging trend steps up as the natural successor to ‘Coastal Grandma’ and ‘Cottagecore.’ The look defines itself through breathable linen, crisp cotton, and intricate crochet pieces—all...

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Beyond vague claims: Oeko-Tex CEO on the importance of evidence-based sustainability

Fashion has spent years promoting sustainability through collections, labels and broad claims, but growing regulatory scrutiny and high-profile greenwashing accusations are now making brands more reluctant to talk publicly about their environmental progress. This phenomenon has been dubbed ‘greenhushing’, a concept that isn’t new, but is...

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The high cost of the perfect look: rethinking hazardous chemicals in denim finishing

Denim finishing illustrates the severe structural friction within the textile industry, where high-speed fast-fashion cycles and evolving design demands clash with resource-heavy manufacturing, complex chemistry, and fragmented supply chains. Unlike standard apparel, denim relies on post-construction finishing—such as washing, bleaching, and...

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Marquee Brands snaps up Roots, taking outerwear label private

Roots has found a new home. The Canadian outdoor and lifestyle brand has been snapped up by Marquee Brands in a deal intended to both preserve Roots’ heritage and grow its global presence. The change of hands follows a strategic review of the business, which involved a sale process that attracted a number of interested parties. Marquee, however,...