Fashion |marketing
Crocs bets on feeling over function as comfort footwear enters its confidence era
Comfort footwear is no longer having a moment, it is the moment. Recent earnings from Birkenstock and Deckers underline what many retailers already see on the shop floor: consumers are investing in shoes that prioritise wearability, and they are doing so without waiting for discounts. Against that backdrop, Crocs’ newly unveiled global brand...
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Retail
Sézane to open new US store in Washington in April
Despite global apprehension surrounding US politics, the country remains an essential market for French brands. Sézane has recognised this and is currently planning its physical expansion into the heart of Washington. According to information obtained by FashionUnited, the brand founded by Morgane Sézalory is expected to open the store in April...
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