Fashion INTERACTIVE

Shanghai Fashion Week: The first entirely digital fashion week

Shanghai Week was probably the first fashion week to be held entirely digitally. Initially cancelled after the coronavirus outbreak in China, the event took place on Tmall, the online marketplace of Chinese e-commerce giant Alibaba. Born out of necessity, the 'fashion week on the cloud' fused catwalk shows with entertaining teleshopping, and...

17 hours ago

Business

Fashion companies’ reputations helped or hurt by reaction to crisis

All businesses are being hit hard by the pandemic, but not all businesses are responding to its consequences in the same way. Faced with collapsing sales and massive closures of outlets, large recipient companies are taking two courses of action. Those that decide to participate actively in the collective effort by not taking advantage of the...

19 hours ago

Business

Primark pledges to pay factory workers

Primark has pledged to assist factory workers during the coronavirus crisis after establishing a fund to cover the wages component of orders that have been cancelled. The fast-fashion retailer closed its entire store estate on March 22, due to the global Covid-19 health crisis, which has resulted in the loss of sales of 650 million pounds every...

22 hours ago

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