Max Azria news and archive

Max Azria, Founder of BCBG, dead at 70

Max Azria, the Tunisian designer behind BCBG Max Azria and CEO of the conglomerate of the same name, has died in Houston, Texas. The designer died from lung cancer, according to WWD who first reported the news. Before creating the renowned label BCBG—which stands for Bon Chic, Bon Genre—in 1991, Azria moved to Los Angeles in 1983 and opened a...

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BCBG Azria files for bankruptcy as its eleventh hour attempt to recover

Third time lucky? Hopefully so for the BCBG Max Azria Group Inc., which Wednesday filed for bankruptcy in Manhattan as it makes a third attempt in two years to rescue the fashion house founded by designer Max Azria. In a statement, the company’s first executive explains that “The chapter 11 filing will further aid the implementation of these...

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Spotlight on NYFW day 3

As fashion week rolls along, the designs are becoming more fabulous, the shows more exhilarating, and the fashion more fierce. Saturday at fashion week saw a heart stopping show from Lacoste, a glamorous presentation from Jay Godfrey, and the finest in apparel architecture from Max Azria. It is NYFW after all, so nothing but the best is to be...