azadea group news and archive

Deichmann to expand retail presence in the MENA region

To enter the market in the MENA region (Middle East & North Africa), Shoe retailer Deichmann SE has entered into a long-term partnership with Azadea Group. The opening of the first store on the Arabian Peninsula under the Deichmann brand, the company said, is scheduled for 2019 in Dubai. "We are aiming for further growth and keen to open up new...

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Missguided plans Middle East expansion with franchises

British fashion brand Missguided is planning to extend its reach in the Middle East with a franchise deal with the Azadea Group. The Azadea Group, which operates more than 50 leading international fashion and accessories concessions across the Middle East and North Africa will be responsible for extending Missguided’s “experiential reach” with a...