The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example -- while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra […]

It looks like AI is on the rise in retail, and for good reason. According to a study from the Capgemini Research Institute, the technology - which Capgemini predicts could save retailers as much as 300 billion dollars (235 billion pounds) - is being used by over a quarter (28 percent) of retailers today, […]

IN PICTURES Christopher Raeburn put greater emphasis on sustainable fashion in his autumn/winter 2019 collection to mark his ten years in fashion during London Fashion Week Men’s. Raeburn, who has always been known for his ‘Remade, Reduced, Recycled’ design ethos, was inspired by iconic pieces from […]

While 2018 might be remembered for those two spectacular Royal weddings, where Meghan Markle walked down the aisle in Clare Waight Keller for Givenchy and Princess Eugenie wed in Peter Pilotto, there might be one celebrity wedding to upstage both, the week-long celebration of Priyanka Chopra and Nick […]

Pokémon prints, khaki, flowing cuts and a raft of young talent were among the standout features of London's Fashion Week Men's, which ended on Monday after three days of catwalk shows. With the big names of British fashion, most notably Burberry, abandoning the men's version of Fashion Week in favour […]

Gone are the days when social media was simply a way of sharing holiday snaps and videos of dogs being cute. Now, more than ever, social media platforms like Instagram are becoming powerhouses in the world of online advertising, bringing with them the rising problem of “follower fraud”. The problem […]

Small sunglasses, animal print, floral shorts and dad shoes. These are some of items twenty-something consumers were most interested in last year, according to a report by fashion e-tailer Asos, unveiling the best selling items of 2018 among customers aged 20-29. In 2018, Asos sold over 16,000 sunglasses […]

Burberry's latest campaign to celebrate Chinese New Year has fallen foul with some customers, attracting a horde of criticism on social media. Described as 'creepy' by Chinese news portal Jing Daily, others have likened the images to Asian horror films. Burberry follows in the unceremonious footsteps […]

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