- Prachi Singh |
Retail sales at Ted Baker increased by 9 percent or 10.5 percent in constant currency for the 8 week period from November 12, 2017 to January 6, 2018 compared to the same period last year. E-commerce sales increased by 35 percent or 36.4 percent in constant currency and represented 30.1 percent of total retail sales.
Commenting on trading, Ray Kelvin CBE, the company’s Founder and Chief Executive said in a media release: "The Ted Baker brand has continued to perform in line with expectations over the Christmas period, delivering a good retail performance driven by particularly strong growth from e-commerce, which is an increasingly important part of our retail business. Whilst external trading conditions are expected to remain challenging in the year ahead, the strength of our brand and business model means that we remain well positioned to continue the long-term development of Ted Baker as a global lifestyle brand."
The company said, average retail square footage rose by 5.9 percent to 409,226 sq.ft. and the group's expansion continued with the opening of a new store in Montreal, further concession openings in Germany and Spain and with its licence partners, an additional store each in Malaysia, Mexico and Qatar.
Picture:Ted Baker website