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Canada Goose supports Inuit artisans through new program

By Robyn Turk

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Canada Goose is launching a new social entrepreneurship initiative. The new program is intended to provide support to Inuit craftsmen, whose culture introduced the parka garment originally.

The Canadian luxury outerwear and winter performance apparel company has built its brand on innovation and craftsmanship that is informed by the rugged demands of the Arctic climates. Its winter jackets, which retail at an average price of 925 dollars, known for their ability to keep wearers warm at extremely low temperatures.

With this in mind, Canada Goose has been committed to Canada's North for over a decade. Its new project supports 14 seamstresses representing nine communities across the four Inuit regions – Inuvialuit, Nunatsiavut, Nunavut, and Nunavik.

The seamstresses were commissioned to create bespoke parkas using their traditional skills and unique designs, teamed with Canada Goose materials.

The result is an exclusive collection of anoraks, parkas and traditional amauti-style jackets that showcase artistic embellishments and crafted from patterns that have been passed down from generation to generation.

Canada Goose will return proceeds from the sale of the collection to Inuit Tapiriit Kanatami, the national representational organization that works to improve the health and wellbeing of Inuit in Canada.

"Canada Goose was built in the North and we have a responsibility to be a meaningful part of the community that we call home," Dani Reiss, CEO and President of Canada Goose, said in a statement. "For more than 10 years, Arctic stewardship has been woven into the fabric of our business and Project Atigi is our way of leveraging our entrepreneurial success to expand theirs."

Canada Goose