SS17 Directional Menswear Colour on the Catwalks

Trendstop's catwalk team bring you the latest trends fresh from the runways, helping to ensure that collections have the optimum expert analysis to inform colour decision making. This process begins with the latest trends manifesting in menswear through expertly curated and inspirational seasonal reports that evaluate each individual trends commercial value and their longevity for the following seasons. This week, FashionUnited Readers get an exclusive insight into three of the essential colour directions emerging on the SS17 men's catwalks. Blue Steel sees colour become more transseasonal as deeper hues bring an ice cool element to the catwalk. Classic khaki is updated with strong earth infused tones that reflect a more contemporary take on the utility trend while Atomic Coral imbues SS17 with a feminine touch in vibrant saturated coral hues.

Blue Steel

Deeper hues are transcending the season's palette as deeper shades of blue emerge for SS17. Dusted mid-tones express an icy depth that lends a cooling touch and a steely sensibility to lightweight seasonal outerwear and sportswear co-ords.

Maximum Green

Earth toned khaki resonates with menswear's utilitarian vibe for SS17. Foliage and undergrowth inspired shades are ideal for outerwear applications in both technical and natural fabrications with solid blocks of colour complimenting a cleaner more contemporary silhouette.

Atomic Coral

Sun drenched coral tones inspired by tropical destinations pack a high summer punch in double-colour applications. Reflecting the trend for feminine nudes reworked for menswear, amplified peach hues make a statement across sportswear, denim and formal evening categories.

Exclusive Offer

FashionUnited readers can get free access to Trendstops Fall 2017 Colour Video Presentation, an essential video containing advanced tips for successful colour selection and revealing the best-selling colour for Fall 2017. Simply click here to receive your complimentary presentation.

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop: Christopher Raeburn, Casely Hayford, Lou Dalton, Coach 1941, J.W. Anderson, Oliver Spencer, Christopher Shannon, Gucci and Alex Mullins all Spring Summer 2017.