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Eddie Bauer appoints Damien Huang as its new president

By Marjorie van Elven

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American apparel retailer Eddie Bauer has announced the appointment of Damien Huang as the company’s new president. He has been promoted from the position of Senior Vice President of Merchandising and Design. In his new role, Huang will oversee the design, merchandising, retail, e-commerce, licensing, international and wholesale aspects of the business. He will report to Mike Egeck, chief executive officer of PSEB, the new operating company composed of Eddie Bauer LLC and Pacific Sunwear of California LCC (also known as PacSun).

Huang joined Eddie Bauer in March 2010, as Senior Vice President of Outerwear, Accessories and Gear. ”It’s been very exciting to take part in building this business over the last eight years. We have made great strides in building better outdoor product, elevating out customer experience, using consumer insights to drive marketing and welcoming new customers to Eddie Bauer at a rapid rate. I look forward to leading the next chapter of our growth as president”, said Huang in a statement.

Mike Egeck added that one of the main reasons for Huang’s promotion is the fact that Eddie Bauer’s portfolio of performance products has grown a double digit rate under Huang’s leadership. “His passion for the outdoors and his knowledge in building award-winning product will ensure that Eddie Bauer continues its strong momentum”.

The company has also announced two other appointments. Mike Africa has been named Vice President of Commerce, overseeing Eddie Bauer’s retail and e-commerce businesses, while Mike Schulam has been appointed to Huang’s previous role. Both of them will report to Huang.

Eddie Bauer is an outdoor retailer offering performance outerwear, apparel, footwear, accessories and gear. Active for over 100 years, the company operates more than 400 stores in the United States, Canada, Germany and Japan. Founded in 1980, PacSun is a fashion retailer offering a curated selection of brands appealing to “the California lifestyle”. It operates stores in all the 50 US states.

Formed in June 2018, PSEB was established by Golden Gate Capital, a private equity investment firm from San Francisco with over 15 billion US dollars of capital under management. PSEB operates more than 700 stores and expects combined sales from PacSun and Eddie Bauer to reach 1.5 billion US dollars in 2018.

Eddie Bauer