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Olympic snowboarder Ayumu Hirano named as new Uniqlo brand ambassador

By Huw Hughes

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Japanese casual apparel brand Uniqlo announced today that 19-year-old Japanese olympic snowboarder and X-games winner Ayumu Hirano will be the latest ambassador of the brand.

This isn't the first time Uniqlo has worked with big sporting stars - Wimbledon-winning tennis player Roger Federer and PGA golf star Adam Scott have also partnered with the Japanese label.

Commenting on the news in an Instagram post, the brand said: “Uniqlo is proud to announce Mr. Ayumu Hirano as our new Global Brand Ambassador. Uniqlo will provide support for Mr. Hirano during competition, and in his daily life.”

Uniqlo