London - Yoox has announced an exclusive partnership with Lumyer, the augmented reality camera App which uses Augmented Reality (AR), as the online retailer continues to invest in creating a unique and seamless shopping experience.

The new partnership, which is a fashion premiere, sees Yoox developing a series of exclusive filters which allow Lumyer's users the chance to virtually try on, share and shop a curated selection of designer accessories from Yoox. Thanks to Lumyer's AR technology users are able to see themselves virtually trying on handbags, sunglasses, and jewelry from Yoox, thereby creating "live fashion shoots."

"It’s fantastic to partner with Yoox and welcome them as our exclusive retail partner. Lumyer offers users the chance to create a visually stunning and unique photos and videos, and in partnering with Yoox and showcasing its range of accessories, this visual appeal is enhanced further," commented Diego Mortillaro, Chief Executive Officer at Lumyer.

The resulting images made also be shared by users via social media and the items tried on can also be purchased directly on Yoox via the app. Officially launched on June 22, the new feature is available on Lumyer in honour of Yoox's seventeenth birthday.

"Mobile is at the heart of what we do and we’re delighted to be partnering with Lumyer, making us the first retailer on the platform. Through this partnership, we believe our customers will enjoy a more engaging and playful retail experience on mobile," commented Alessandra Rossi, President of Yoox.

YNAP launches Isabel Marant webshop

London - Parisian fashion brand Isabel Marant has launched its own dedicated webshop today in partnership with Yoox Net-a-Porter Group online flagship stores.

The new e-commerce platform, which was developed to ensure customers have access to the widest range of Isabel Marant products online, features the brand's fall/winter 2017 collections from Isabel Marant, Isabel Marant Etoile, as wells as handbags and accessories lines.

In addition, the web shop also features a special section, named 'la valise d'Isabel' which will feature the designer's point of view on the current collection on a biweekly basis. To mark the worldwide launch of the new platform, Marant is also set to unveil her brand-new packaging, developed with German painter Katrin Bremermann.

The Parisian designer is also set to offer a unique experience to the first 500 customers. The debut 500 shoppers who make a purchase via the webshop are set to receive a special gift. The new website, www.isabelmarant.com is available in 6 languages. includes 9 currencies and offers worldwide shipping to 101 countries around the world.

Founded in 1994, Isabel Marant has developed her eponymous label into a highly successful brand that gained worldwide recognition for her own aesthetic of Parisian cool and irreverent feminity.

In Pictures: Saks Off 5th Düsseldorf

INTERACTIVE REPORT Canadian company Hudson’s Bay opened its off-price concept Saks Off 5th in Germany. The debut flagship store opened today in Carsch-Haus in Düsseldorf and marks the first European store. FashionUnited was invited to take an exclusive look in the store.

Are you curious to find out how the store looks like? Hover your mouse over the pictures to discover our virtual tour.

In Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th DüsseldorfIn Pictures: Saks Off 5th Düsseldorf

Click here to see our interactive tour of the store: First Look: Saks Off 5th debut store in Düsseldorf

Images: Barbara Russ for Fashionunited.

First Look: Saks Off 5th debut store in Düsseldorf

Although the future of the department store may be uncertain in North America, overseas in Europe the retail format is alive and kicking as Hudson's Bay opens the doors of its first store in Germany, Saks Off 5th. Located in Carsch-Haus, in Düsseldorf, the flagship stores marks the Canadian retail group debut European store ahead of its expansion push.

The new flagship store spans 3,500 square meters, spread across five floors and features 700 international, fashion brands for women, men and children. Saks Off 5th, the outlet version of the iconic Saks, will also offer footwear, accessories, sportswear and homeware items in its new Düsseldorf location. Ahead of the official store opening on June 8, FashionUnited was invited to take a sneak peak at the store and shares its interactive virtual tour with you below. Watch each video to see what all the floors of Saks Off 5th Düsseldorf look like first hand.

Saks Off 5th Düsseldorf - Ground Floor

Saks Off 5th Düsseldorf - 1st Floor

Saks Off 5th Düsseldorf - 2nd Floor

Saks Off 5th Düsseldorf - 3rd & 4th Floor

“We see a lot of potential in the development of Saks Off 5th in Germany. Customers find an unprecedented combination of exclusive brands at greatly reduced prices with us. A concept that has been appreciated in America for years, but in Germany this concept is completely new," said Wayne Drummond, President of Saks Off Fifth Europe.

Saks Off 5th is owned by Canadian retail firm Hudson's Bay Company (HBC). Later this year, HBC aims to open a series of department stores across Germany, in key cities such as Frankfurt, Stuttgart, Wiesbaden and Heidelberg. In addition, HBC will also make its debut in the Netherlands later this year with the opening of its first Saks Off 5th in Rotterdam, followed by an additional store in Amsterdam.

Photo: Saks Off 5th, Video’s: FashionUnited

Sneak Peak: H&M's latest concept Arket

London - Curiosity concerning H&M newest retail concept, Arket, continues to mount as the retailer prepares to open its debut flagship store at 224 Regent Street, London and launch online this fall.

A post shared by ARKET (@arketofficial) on

Additional stores in Covent Garden and Copenhagen, Brussels and Munich are set to follow the opening of Arket's first store shortly as parent company H&M is said to be working with a new team of designers, buyers, pattern makers, architects, writers, and chefs to bring Arket to life. Designed to be a modern-day market which offers essential products for men, women, children and the home, Arket is set to offer high-quality, durable products at an accessible price point.

H&M shares more information on its latest brand: Arket

The stores will offer both Arket's in-house collections, as well as curated third-party products, "because there is no need to reinvent products that have already been perfected," said the label in a statement. "Arket's collection is complemented by the best from other brands - mainly of shoes, accessories, and homeware." Brands set to launch in Arket include Adidas, Clarks, Converse, Penguin, and Reebok.

A post shared by ARKET (@arketofficial) on

Arket's in house fashion collections will are be designed by a dedicated team working out of a design studio in Stockholm, Sweden and development to last a long time. "To attempt to make products with a longer life, we invest time in their development," added Arket. The archive, a common thread found throughout the new concept, acts as the foundation of the collections and sees the products blending seamlessly with each other, season in and season out.

Each new product, which is said to be "a perfect version of itself" will also feature a unique 9 digit code, to make make it easier for customers to find and re-locate products they wish to purchase online or in-store while acting as a useful tool to track all of Arket products. Sustainability is also another focal point for Arket, and is said to be a primary consideration for the brand.

Photo: Courtesy Arket

Arket to open second UK store in Covent Garden

UPDATE London - Arket, the new retail concept from H&M Group is set to open its second store in the UK, in London later this year.

The new store opening is set to follow on from the debut of Arket’s first flagship store on 224 Regent Street and online launch this autumn. Located at 27-29 Long Acre, Arket’s second London store is located in a former H&M store in one of the city’s most popular shopping destinations Covent Garden. The store is set to offer Arket own in-house array of brands for men, women and children as well as homeware in addition to selected third-party brands.

Read more on Arket debut store in London here.

Similar to the flagship store on Regent Street, the Arket store in Covent Garden will also featured an in-store cafe based on the New Nordic Food manifesto. “We’re very excited about opening our second Arket store in London,” said Lars Axelsson, Managing Director in a statement. “The historical Covent Garden district has a tradition of serving as a market that goes back centuries, so it feels like the perfect location for us.”

Arket to open second UK store in Covent Garden

The Market store in Covent Garden will be the third store to launch globally, as a second flagship Arket store is set to open at Købmagergade 33 in central Copenhagen, Denmark. The store will be located in a former post office, which previously served as the headquarters for the Royal Danish Mail. Arket is also set to open additional stores in Brussels, Belgium and Munich, Germany later this year, although exact details have yet to be released.

Photos: Arket stores in Copenhagen and Covent Garden respectively, courtesy of Arket

In Pictures: Geox unveils new store concept 'X Store'

Footwear and apparel retailer Geox has unveiled its newest store concept in Milan, Italy which aims to bring together technology, design, sustainability, and well-being.

In Pictures: Geox unveils new store concept 'X Store'

Known as the 'X Store' concept, the new design preserves and enhances existing architectural features in the building, such as glass windows, columns, ceilings and exposed brickwork and works them seamlessly into the new concept.

In Pictures: Geox unveils new store concept 'X Store'

In line with Geox focus on sustainability the new store concept, which has been unveiled in Geox flagship stores in Rome, London, Toronto Kuala Lumpur, uses only green materials. In fact, all materials used in Geox X Store concept, ranging from the terracotta tiles to the natural wood, are compliant with Leed Certification, in line with the company's commitment to the environment.

In Pictures: Geox unveils new store concept 'X Store'

The new concept also features a range of digital touchpoints to offer consumers a multi-sensorial shopping experience. These range from integrated digital screens and interactive displays where customers can learn more about an item, to charging stations in the fitting rooms. X Store is said to offer further proof of how important technology is to the Veneto-based company.

In Pictures: Geox unveils new store concept 'X Store'

"This is a brand-new approach to retail. As soon as customers cross the threshold of a Geox store, they breathe, see and absorb the values which inspire our corporate design philosophy and mission day by day, gaining insight into our immense motivation to constantly improve quality and performance," said the company in a statement.

In Pictures: Geox unveils new store concept 'X Store'

"Our ultimate goal is to achieve day-to-day excellence, not only in terms of what our customers wear but also in terms of real coherence between urban life and the ethics of sustainability."

Photos: Courtesy of Geox

LVMH to start new e-commerce site '24 Sevres'

After weeks of speculation about LVMH's top secret project, the veil of silence has finally been lifted and the French luxury conglomerate confirmed yesterday that it will launch its new multi-brand e-commerce website '24 Sèvres' on June 6.

The new boutique shopping site is a foray into multi-brand luxury e-commerce with much at stake. On 6th June, 24 Sèvres will start in 70 markets worldwide and offer luggage, fashion articles and cosmetics. Ultimately, it will target 75 markets worldwide.

24 Sèvres is named after the Parisian Rue de Sèvres location of Le Bon Marché in the chic 7th arrondissement. While rumours of a shopping platform under the Le Bon Marché umbrella, LVMH’s upmarket chain of department stores, have been floating around for months, it is now confirmed.

LVMH's boutique website 24 Sevres will launch on June 6

The new website will offer products of more than 150 brands, among them 20 of LVMH's own. It will also be the only multi-brand website to sell Dior and Louis Vuitton products. The luxury conglomerate has invested a few million euros into the new digital venture, which is led by former Apple executive Ian Rogers and his team of 60 employees. He joined the company already in 2015 to focus on this project.

“We believe we are on the cusp of revealing something very exciting,” said the 44-year-old a month ago when speaking to the New York Times. According to Rogers, the new boutique website will provide international clients with “very Parisian choices”. “The idea is to be attractive with unique products, not necessarily have a huge offering,” he added.

Already in 2009, LVMH had to close its e-commerce website eLuxury, which did not succeed in the multi-brand luxury space. The difference now, says Rogers, is timing. But competitors like Yoox Net-a-Porter, MyTheresa, FarFetch and MatchesFashion.com have also been trying for a while now to get and keep a piece of the online luxury pie. It remains to be seen if 24 Sèvres can persist and even make a dent in the sector. In any case, many will be waiting for the launch on 6th June.

Photo: LVMH website
Express exits Canadian market, to close all 17 stores

Express has initiated an additional measure as part of its continued strategic approach to improving profitability and managing and optimizing its store footprint. As part of this plan, Express intends to close all 17 Canadian stores and discontinue its Canadian operations through its Canadian subsidiary, Express Fashion Apparel Canada.

Commenting on the development, David Kornberg, Express President and CEO said in a statement that, "The challenging Canadian retail environment, coupled with unfavourable exchange rates prevented us from meeting the expectations we had when we entered the market in 2011. The decision to exit Canada is consistent with our long-term strategy and will have no impact on our operations in the US, which remain in a solid financial position.”

For the fiscal year ended January 28, 2017, Express Canada had net sales of approximately 34 million dollars and contributed a net loss of approximately 6 million dollars to the Express consolidated financial statements.

Express Canada currently has 17 stores across Alberta, British Columbia, and Ontario. To facilitate an orderly wind-down, Express Canada intends to conduct store-closing sales beginning mid-May. Subsequent to the closings, Canadian customers will continue to be able to make purchases through the company's e-commerce website, Express.com and the Express mobile app.


Los Angeles - Aritzia just bowed in Los Angeles with its first flagship store. The Canada-based brand just opened at Westfield Century City.

The new flagship serves as the contemporary brand’s first Los Angeles brick-and-mortar. Although Aritzia has hosted pop-ups previously in the area, this is the first time that the company has planted roots with a storefront. At the shopping center, the store will include accessories, apparel, and handbags. According to the website, Aritzia also houses brands including Babaton, Wilfred, Le Fou, and more. It’s likely that the in-house brands will also be available at the store along with Aritzia’s regular offerings. Ranging from stylish outerwear to denim and dresses, the apparel varies in price from pieces that are available at 22 dollars to pieces at 175 dollars and up.

Joining Aritzia at Westfield Century City is a slew of other shops this year. Earlier, FashionUnited reported that sotres including Joie, Zadig & Voltaire, Oak + Fort, and many more would also be opening as the shopping center undergoes its transformation. As Aritzia just opened its doors, its likely that the other stores may open very soon, although there are no set dates yes. Westfield Century City is set to be complete by the end of this October.