Green Claims Directive news and archive

Can sustainable fashion marketing truly hit the mark of accuracy?

The regulations in the textile industry are approaching like a dark cloud announcing an impending storm. However, many professionals in the sector are unsure about how, when, and through what means they will need to start addressing the requirements that European authorities are primarily emphasizing to improve transparency in the industry....

Fashion

EU tackles greenwashing with new Green Claims Directive

The Council of the European Union has adopted its position on the green claims directive, aiming to address greenwashing and empower consumers to make informed, environmentally-friendly decisions. The directive sets minimum requirements for substantiating, communicating, and verifying explicit environmental claims and labels, which companies use...

Business

European Parliament votes in favour of Green Claims Directive, but in time?

On Tuesday, the European Parliament voted in favour of the Green Claims Directive, proposed by the European Commission in March 2023, thus confirming its stance that a game-changing legal framework to eliminate greenwashing is indeed much needed. As part of the proposal, environmental claims would need to be verified by independent verifiers...

What exactly is greenwashing?

In this background piece, FashionUnited lists what greenwashing is, how common it is and what regulations and legislation are in the pipeline. Click on the arrows in the text to find out more Contents • What is greenwashing? How common is it and what are the drawbacks? • How to recognise greenwashing and when is it indeed a case of greenwashing?...