Rental news and archive

Perfect Moment launches rental offering with My Wardrobe HQ

Luxury skiwear fashion brand Perfect Moment is launching a rental offering powered by My Wardrobe HQ. Launching today, September 11, the rental offering will help new and existing customers take a more conscious approach to their ski apparel at a more accessible price point. The rental edit is available via the Perfect Moment website and offers...

BusinessFeatured

Decathlon, the financial implications of its Transition Plan

Decathlon, the French sports and leisure multinational retailer, is carrying out an in-depth overhaul of its operations. Its ambitious ‘Transition Plan’ aims to ensure a "more profitable, more digital, more environmental" approach. The Group has significantly revised its positioning by streamlining its product portfolio. It plans to remove...

Fashion

My Wardrobe HQ teams up with Rotaro to consolidate stock

Luxury rental and re-commerce platform My Wardrobe HQ has announced a collaboration with Gen Z-focused fashion rental website Rotaro to consolidate stock and to target a younger audience. The move aims to create the ultimate “closest in the cloud” for UK consumers by increasing the range of both partner brand and individual vendor items...

Business

John Lewis pilots virtual try-on for rental offering

British department store John Lewis has introduced a virtual try-on feature for its fashion rental offering as it looks to elevate consumer shopping experiences. The technology, operated by Zyler, will allow shoppers to visualise an outfit prior to their purchase via an immersive setting on the John Lewis Rental platform. The trial can be viewed...

Business

Japan Airlines launches clothing rental trial for travellers

Japan Airlines (JAL), together with Sumitomo Corporation, has announced the launch of a new clothing share service trial for foreign tourists and business travellers to Japan, through which it is looking to measure environmental value. By introducing the trial, which runs from now up until August 31, 2024, JAL is hoping to address the increase...

BusinessFeatured

Asos launches first rental offer with Hirestreet

Fashion e-commerce giant Asos has launched its first rental offering via a partnership with rental marketplace platform Hirestreet. From today, customers will have access to an edit of over 180 womenswear pieces focused on the occasionwear category, each selected from Asos’ own brands, such as Asos Design, Asos Edition and Asos Luxe. Among the...

Fashion Featured

P.S. Rental, a new luxury bridal rental platform, launches in the UK

The bridal industry has found a new disrupter with the launch of rental platform P.S. Rental. Billed as the first-ever dedicated luxury wedding dress and accessories rental platform, the company offers a sustainable alternative to purchasing garments that are in essence worn only once. Founded by celebrity stylists turned occasionwear...

Fashion

Sandro launches UK rental service with Hurr

Parisian fashion brand Sandro is partnering with rental platform Hurr to launch its rental offering in the UK, following a successful launch in France last year. In a statement, Sandro said that it would be offering customers the opportunity to rent its current spring/summer 2023 collection, including tailoring, dresses, tops, and casual jackets...

Business

Coperni launches rental offer with Hurr

Parisian luxury label Coperni has joined the rental market through a new exclusive partnership with UK-based rental platform Hurr. The brand, which has become known for its viral runway moments and strong line up of celebrity fans, will now offer a curated edit through the site, including pieces from its current spring/summer 2023 collection....

Business

Mango invests in rental platform La Más Mona

High Street retail group Mango is investing in party dress and accessories rental platform La Más Mona through its Mango StartUp Studio accelerator. In a statement, Mango said that the investment involves financial support in La Más Mona through a convertible participation loan, as well as launching a clothing rental pilot trial on its website...

Business

Rent the Runway to add extra item to each order in new customer initiative

Rent the Runway (RTR) has announced a new initiative which will see it add one extra item to every shipment under its rental subscription programme in a bid to evolve the customer experience. Entitled ‘Era of Extra’, the move comes as part of RTR’s ongoing strategy to reinvest in the customer, a multi-faceted factor that was introduced in the...

Business

Derek Lam 10 Crosby launches rental offer through CaaStle

Derek Lam 10 Crosby has announced that a number of its collections will now be available to rent through a new partnership with B2B retail tech and logistics platform CaaStle. The brand’s ready-to-wear pieces, including items from its spring 2023 line, can now be rented via its e-commerce website, where a ‘Borrow’ button will be present. Through...