Rental news and archive

Club L London launches rental offer with Hurr

Womenswear brand Club L London has launched a pop-up rental offering at Hurr’s Selfridges Oxford Street space, where it will be hosting the experience until November 26. Through the partnership, Club L will be making a selection of its occasionwear available to rent both in the store and via Hurr’s online rental platform. Around 250 pieces from...

Retail

Hurr and Rat & Boa open rental pop-up in Selfridges

Rental platform Hurr has partnered with womenswear brand Rat & Boa to open a short-term pop-up in Selfridges. From November 13 to 16, customers will be able to visit Hurr’s existing space in Selfridges to rent an edited collection of signature Rat & Boa statement dresses. The line will be available to rent from a day rate of eight pounds and,...

Business

Asos and Hirestreet partner on subscription rental service

In an expansion of an existing relationship, Asos and Hirestreet are coming together on a new collaboration that will involve the introduction of a subscription rental service. The duo have worked together on a rental offer before, with Hirestreet having previously offered up 180 womenswear Asos pieces as part of its rental service in early...

Retail

By Rotation to open ‘largest-ever’ rental pop-up in London

Rental platform By Rotation is taking to the physical retail market with what it said will be “the world’s largest-ever fashion rental pop-up” set to open in Mayfair, London. The opening will come as part of the company’s five year anniversary and is associated with Westminster City Council’s Meanwhile On project, designed to support innovative...

Fashion

By Rotation partners with Airbnb for wedding season

Peer-to-peer fashion rental app By Rotation is teaming up with rental property company Airbnb to offer complimentary outfit rentals for those who’ve booked an Airbnb in popular wedding destinations. Airbnb said that users can apply to receive 150 pounds worth of By Rotation credit to rent a wedding outfit, as well as receive an additional 100...

Business

Monsoon to offer rental bridalwear and occasion dresses via MyWardrobe partnership

Monsoon has established a new partnership with rental business MyWardrobe that will allow customers to hire from a capsule collection of its bridalwear and occasion dresses. Riding on the ongoing rise of rental, the service has now been added to the British retailer’s website under the title ‘Rent Monsoon’, where wedding dresses, modern...

Fashion

John Lewis launches men’s rental service responding to significant demand

British department store retailer John Lewis has introduced a selection of menswear brands to its rental offering in response to heightened demand from consumers on its e-commerce site. As such, the company said it was launching “the biggest range of menswear brands available to rent on the high street”, with the likes of Boss Tailoring and...

People

Cocoon Club names new chief executive

Cocoon Club, the luxury handbag membership business, has named Kate Rand, previously chief operating officer at Threads Styling, as its new chief operating officer. Rand, who has a track record of building and scaling growth businesses and experience in social commerce, succeeds Ceanne Fernandes-Wong, who co-founded Cocoon Club with Matt Heiman...

BusinessFeatured

My Wardrobe HQ merges with Cercle

Luxury rental and re-commerce platform My Wardrobe HQ has announced its merger with fellow UK-based fashion rental and resale platform Cercle, which focuses on unique luxury and vintage items. The strategic merger is to expand its global presence and enhance its offering, explained My Wardrobe HQ in a statement, as it looks to form a global...

Fashion

Hurr launches credit-based rental pass bundles

British rental platform Hurr has launched a new rental service, Hurr Flex, catering to a new generation of regular, multi-item, long-term renters. The new two-tier credit system allows customers to “unlock the ultimate wardrobe every day, for longer,” via one-off purchase rental pass bundles that convert into credit to be used within 12 months....

Business|Interview Featured

Q&A with George Zimmer, Founder, Chairman and CEO of Generation Tux

Renting services have become mainstream in modern-day society, seeping into all sectors from staying in virtual strangers’ homes for vacation on Airbnb, to downloading and borrowing books on Kindle, to streaming tv-series on Netflix and listening to music via Spotify. Fashion is no different, with services ranging from Rent the Runway offering...

RetailFeatured

Generation Tux opens first-ever retail showroom in Columbus, Ohio

Generation Tux, an online platform for suit and tuxedo rentals, has opened its first-ever retail showroom in Columbus, Ohio, with additional locations set to open later this year. The opening of the showroom underscores the company’s push into physical retail spaces and its commitment to local community engagement. The new showroom will offer an...