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Circularity platform Responsible acquires European sneaker marketplace Klekt

Belfast-based fashion technology firm Responsible, which powers circularity platforms for brands and retailers, has acquired Europe’s largest sneakers platform, Klekt, pronounced like ‘collect’, formerly known as Crep, for an undisclosed amount. In a statement, Reponsible, which helps clothing and footwear companies buy back and resell their...

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Business

Second-hand: When reselling becomes more effective than traditional digital tools

After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...

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