Fashion
Sarabande Foundation artist launches phygital garments in Selfridges
An artist-in-residence at Lee Alexander McQueen’s Sarabande Foundation has unveiled a series of phygital garments that are available at Selfridges in London. Martina Spetlova teamed up with US-based start-up Seamm to power the initiative, which will see a collection of her real-life jackets come to the virtual world. Using Seamm’s QR code, each...
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