Snoop Dogg news and archive

Snoop Dogg launches new fine jewelry collection Lovechild

Rapper, entertainer and entrepreneur Snoop Dogg has launched his latest endeavor - a fine jewelry collection under the name Lovechild, created in collaboration with Metal Alchemist and gamma. Featuring the artist’s unique take on jewelry, the collection is designed to reflect a sense of personal empowerment, well-being, and features an iconic...

Fashion

Snoop Dogg drops first collection with Skechers

American rapper Snoop Dogg has unveiled his debut collaboration with footwear brand Skechers as part of a multi-year partnership. The first Skechers x Snoop Dogg collection has been designed to fuse the innovative comfort that Skechers has become known for with the rapper’s unique design vision in a range of versatile and street-ready sneakers....

Fashion |In Pictures

Philipp Plein launches sneakers with Snoop Dogg

Luxury fashion brand Philipp Plein has unveiled an exclusive sneaker collaboration with American rapper Snoop Dogg. The PleinDogg sneakers have been designed to combine Philipp Plein’s attention to detail and richness “tuned to the doggy style” of Snoop Dogg. The result is a new hi-top sneaker featuring faceted gothic branding with both logos...

Fashion |In Pictures

Stevenson Ranch unveils collaboration with Snoop Dogg

Nashville-based lifestyle brand Stevenson Ranch has unveiled a limited-edition capsule collection with Snoop Dogg and his recently acquired Death Row Records. The collaboration is a continuation of Stevenson Ranch’s 2-year anniversary celebrations, which have included limited-edition collections with JBL Audio and Johnny Manziel. The brand has...

Fashion |In Pictures

Snoop Dogg launches pet accessories line

Rapper and entrepreneur Snoop Dogg has launched a new line of apparel and accessories for dogs in partnership with SMAC Entertainment and Little Earth Productions, Inc. Snoop Doggie Doggs pulls inspiration from the rapper’s lifestyle, explains the press release, by encouraging pet owners to spoil their dogs “to live like royalty in their...

BusinessFeatured

Snoop Dogg becomes a shareholder in Klarna

Swedish financial tech firm Klarna has confirmed that American rapper, Snoop Dogg, aka Calvin Broadus, has become a minor shareholder in the company, which offers retailers including Asos and Missguided buy-now-pay-later services. “Snoop is not only a rap legend, but also a successful businessman, with a genuine interest in tech, retail and...