Superdry Sport news and archive

Superdry Sport to provide UK Invictus Games team kit

Fashion brand Superdry has been named as the official clothing supplier to the UK delegation for the 2018 Invictus Games, set to take place in Sydney, Australia. Under the deal, Superdry Sport’s in-house team of designers and technicians will create full bespoke technical competition wear and team clothing for the UK competitors taking part in...

Retail

SuperGroup to expand Superdry Sport with dedicated stores

SuperGroup, the parent company of Superdry, have announced plans to expand Superdry Sport by introducing 'shop-in-shops' in some of their larger stores later this year. The company noted in their impressive final year results, that Superdry Sport ‘remains a natural evolution for the brand’, adding that the ‘ath-leisure element of [their] range...