Articles by Vivian Hendriksz
Crocs expands Takeback Shoe Program across the United States
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Footwear brand Crocs has expanded its 'Old Crocs. New Life' shoe takeback program across the nation. Now all Crocs retail and outlet locations in the United States, minus Hawaii and Puerto Rico, feature designated collection boxes where customers can return Crocs footwear in any condition to be upcycled or recycled. Customers can also send back...
Lilly Pulitzer unveils new logo as part of brand refresh
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Womenswear brand Lilly Pulitzer has unveiled a brand refresh, which includes a new logo and typography. The first big shift in Lilly Pulitzer’s look in over fifteen years, the refresh is part of the Palm Beach brand’s wider modernization strategy. The new logo was revealed at the brand’s newest store in Rhode Island and will be featured across...
In Pictures: The Accessories Council marks its 30th Anniversary at the annual ACE Awards
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The Accessories Council celebrated its 30th anniversary last night during its annual Accessories Council Excellence Awards (ACE Awards), where recipients across eleven categories were honored. Taking place at the historic Pierre Hotel in New York City, the sold-out gala marked three decades of acknowledging individuals and companies that have...
Dick's Sporting Goods announces multi-year partnerships with the Celtics and Red Sox
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Dick’s Sporting Goods has partnered with two iconic sports teams in Boston, the Celtics and Red Sox. Signing two multi-year partnerships, Dick’s Sporting Goods is the official sporting goods retail partner for each team franchise. Strengthening the bond between the sportswear retailer and the Boston community, news of the partnerships comes...
Fair Harbor marks 10th Year Anniversary with limited-edition capsule collection
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Certified B Corp apparel brand Fair Harbor is set to launch a special, limited edition capsule collection in honor of its tenth anniversary. Celebrating the milestone this month, the exclusive 10th Anniversary Collection will launch online on May 16 and features many of the brand’s core values. Since its inception in 2014, the sustainable...
Crocs tops the charts as the world's most popular fashion brand
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The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...
Lee launches debut golf collection for men
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Denim brand Lee had introduced its first golf collection for men. The Lee Golf Series includes a range of versatile tops and bottoms that can be worn from the office to the green. Built on the increasing popularity of its performance-stretch casual apparel, each item in the collection is designed to provide comfort and confidence. The...
Pacsun launches newest F1 collection in Miami, Florida
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Pacsun has launched its latest Formula 1 collection in Miami, Florida, during a special event as the first US-based race of the season took place. Kicking off the Formula 1 Miami Grand Prix 2024, Pacun hosted a special launch party at its Aventura store last Thursday. In addition, the fashion youth retailer set up an interactive pop-up truck at...
Nordstrom Rack to open new location in Apple Vally, Minnesota
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Nordstrom Rack is set to expand its retail presence in Minnesota with the opening of a new location. The new store, which will open in Apple Valley in spring 2025, will see the Nordstrom. Inc.-owned brand operates a total of five Nordstrom Rack stores across the Minnesota area. "We look forward to being a part of the Apple Valley community and...
DKNY launches exclusive ‘Heart of New York’ virtual products on Roblox
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DKNY has launched an exclusive collection of virtual products on Roblox, as the brand appeals to a broader global audience of gamers and fashion lovers. An immersive platform with more than 70 million daily active users, DKNY's entry to Roblox is part of a wider launch driven by in-game retailer Dubit. Partnering with Dubit, who previously...