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New Balance unveils revamped NYC flagship store
Sportswear brand New Balance has reopened its flagship store on 5th Avenue, New York City, which now features a completely redesigned store interior. Interior of New Balance's revamped flagship store in Flatiron, NYC Credits: New Balance Officially opening its doors on Friday, September 12, during New York Fashion Week, the new 2,200 square foot...
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Rosalía, new global ambassador for New Balance
Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...
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New Balance comes to Munich and rolls out store conccept further in Germany
New Balance is rolling out its new store concept further in Germany and presenting it at a new and an existing location. The US sportswear label opened its first store in Munich, New Balance announced on Monday. The brand has been present at Neuhauser Straße 20 since April, with a retail space of 408 square metres. New Balance flagship in Munich...
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New Balance reopens Oxford Street store with new retail concept
Sportswear brand New Balance has reopened its London flagship store on Oxford Street, unveiling a fully redesigned retail concept aimed at rethinking the traditional shopping experience “by putting people, not products, at the centre”. The new premium experience builds on the brand’s new global retail concept and has been tailored for London,...
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New Balance expands ‘Made in UK’ collection
American sneaker brand New Balance has added a new style to its ‘Made in UK’ collection, which combines walking shoe heritage with contemporary design for a more formal aesthetic. The ‘Allerdale’ is named after the historical district in Cumbria, home to the brand's UK manufacturing facility in Flimby, and draws its cleaner silhouette from the...
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The Accessories Council names recipients for 2025 ACE Awards
The Accessories Council (Ac) has shared the name of its honorees for the 2025 Accessories Council Excellence Awards (ACE Awards). The annual ACE Awards gala, set to take place on May 6, 2025, at the historic Pierre Hotel in New York City, honors individuals and companies that aid the growth of the accessories industry. This year’s event will see...
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New Balance stakes claim in trail running market with Mont-Blanc Marathon deal
New Balance announced it has secured a five-year title sponsorship of the prestigious Mont-Blanc Marathon, marking a significant push into the outdoor sports sector ahead of the 2025 edition. The partnership pairs the 118-year-old American sportswear manufacturer with one of trail running's most storied events, which attracts nearly 10,000...
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‘47 to create headwear and knits range for New Balance
Sports lifestyle brand ‘47 has announced its first multi-year licensing agreement with New Balance. As a part of the agreement, ’47 will produce lifestyle and performance headwear and knits for New Balance. The new designs, co-created by both brands, will launch in two drops, one on October 1, 2024 and one in early 2025. Commenting on the...
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New Balance opens new consumer-centric retail concept in Edinburgh
Sportswear giant New Balance has unveiled a new store concept in St James Quarter, Edinburgh’s shopping district. At the heart of the ‘UCC’ concept is the brand’s mission to prioritise the customer, putting people at the centre of the experience instead of product, a press release said. With this in mind, the store’s interior includes features...
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New Loro Piana and New Balance sneaker collab to cost 1,500 dollars
At first glance, the new collaboration between sneaker giant New Balance and Italian luxury house Loro Piana may not seem to be anything out of the ordinary. The 990 silhouette has been around since the 1980s, and version six was launched in 2022, having since been available in various iterations, including grey, a similar colour to this...
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At Paris Fashion Week, sneaker brands hold court
Paris men’s fashion week, held on the eve of the Olympic Games, saw as many runway presentations as off-schedule sportswear activations and product launches. Rarely have fashion and sport intertwined so effortlessly (and commercially) as now. Sneakers were a big deal on the runway, as much as they were off court. Here are some of the highlights:...
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Crocs tops the charts as the world's most popular fashion brand
The primary objective of any fashion or beauty brand is to make an emotional connection to motivate consumers to make a purchase - whether they are selling the latest anti-aging serum or a simple pair of socks. Brands who have successfully developed a solid branding strategy are more likely to establish a solid foundation for growth, and have a...
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