Brendan Sullivan elevated to President of Sportswear at VF

VF Corporation has announced the appointment of Brendan Sullivan to the position of President of Sportswear. Sullivan will report to Curt Holtz, President of Imagewear, Jeans and Sportswear Brands. Sullivan previously served as VF’s Vice President, Direct-to-Consumer.

“Brendan is a proven leader, with a track record of success in VF and the retail industry,” said Holtz in a statement, adding, “He understands the power of the Nautica and Kipling Brands, and his experience in today's dynamic in-store and online consumer environment provide him with an ideal skill set to lead and grow VF's Sportswear organization.”

Succeeding Karen Murray who is becoming a Senior Brand Advisor to the sportswear organization, in his new sportswear leadership role, Sullivan is responsible for the global Nautica brand and the Kipling brand in North America. Sullivan joined VF in 2007 as Vice President, Retail Services. He led the Direct-to-Consumer business for VF's Contemporary and Timberland brands and later focused on VF’s Direct-to-Consumer European business.

Prior to working at VF, Sullivan held various retail roles at leading companies including the Borders Group and L Brands, where he focused on operations, merchandising and marketing.

Picture:Facebook/Kipling