66°North news and archive

66°North launches deadstock collection

Icelandic B Corp outerwear brand 66°North has launched a new collection created from deadstock fabric and surplus materials as part of a move to slow down the production of ‘new’ and take inspiration from the intrinsic Icelandic value of not letting anything go to waste. The seven-piece limited-edition ‘Kría’ collection, named after the Arctic...

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66°North names new strategy and business development director

B-Corp outerwear brand 66°North have appointed Josefine Laigaard as its strategy and business development director. The move is part of the company’s continued expansion and strategy plans to become the first truly global Icelandic brand and Laigaard has been appointed to play an integral role in the expansion plans and will be working in the...

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66°North strengthens leadership and opens US headquarters

Icelandic B Corp outerwear brand 66°North is ramping up its global expansion plans with the opening of a US headquarters in New York and the appointment of its first chief commercial officer as it looks to become the first truly global Icelandic brand. In a statement, 66°North said that Jeppe Møller will take on the newly created role of chief...

Fashion |Beauty

66°North launches new fragrance with Fischersund Perfumery

Icelandic B Corp outerwear brand 66°North has launched its second fragrance with Reykjavík-based Fischersund Perfumery, inspired by the haunting nature of glaciers. The ‘Jöklalykt’ fragrance is described as an “ode to Icelandic glaciers” and includes key elements of fresh air, Geosmin, wet dirt and petrified wood to create a unique scent that...

Retail|In Pictures

66°North opens London flagship on Regent Street

Icelandic B Corp outerwear brand 66°North has opened its UK flagship store on London’s Regent Street. The 3,500-square-foot store marks 66°North's first permanent store outside of Iceland and Denmark and has been designed by Berlin-based architect Gonzalez Haase to bring “the light and atmosphere of the brand’s Icelandic homeland to life”. This...

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66°North appoints Kei Toyoshima as creative director

Icelandic outerwear brand 66°North has appointed former head of men’s ready-to-wear at Bottega Veneta, Kei Toyoshima as creative director. Toyoshima, originally from Japan, has been working in the fashion industry in Paris since 2008 and most recently was consulting at Louis Vuitton on its menswear collection. He has also worked at Bottega...

Business

66°North receives B Corp certification

Outerwear brand 66°North has become the first Icelandic company to receive B Corp certification, reinforcing its “made for life” approach to fashion. “Earning a B Corp Certification with a score of 93.5 validates 66°North’s longtime commitment to doing business in a way that’s thoughtful and considerate of the planet,” said Helgi Rúnar Ó...