Coty inc. news and archive
Coty to relaunch Kylie Cosmetics and announces UK retail partners
Coty is relaunching Kylie Cosmetics with new vegan formulas, refreshed packaging, and direct-to-consumer websites in the US, the UK, France and Germany, alongside select bricks and mortar retailers to ensure global availability of the beauty brand for the first time. Relaunching on July 15, Kylie Cosmetics will offer consumers new and improved...
Jul. 14, 2021
Coty to roll out touch-less fragrance testers
Coty Inc., one of the world’s largest beauty and fragrance companies, has announced that it will roll out digitally-enabled touch-less fragrance testing devices to beauty retailers within the next 12 months. In a press statement, Coty said that the “real world testing” of the touch-less units at brick and mortar retail stores will begin this...
Jul. 13, 2021
Max Factor names Priyanka Chopra-Jonas as global ambassador
Max Factor, part of Coty Inc., has announced actress Priyanka Chopra-Jonas as its global ambassador and creative collaborator. Chopra-Jonas joins Max Factor as the face of “major” beauty campaigns and product launches throughout 2021 and beyond, explained the beauty brand, starting with the new Facefinity All Day Flawless Airbrush Finish 3in1...
Jul. 1, 2021