Levi Straus & Co. news and archive

Levi Strauss names new senior vice president and chief digital officer

Levi Strauss & Co. has announced the appointment of Jason Gowans as senior vice president and chief digital officer for LS&Co., effective February 6. In the new role, Gowans has been tasked with bringing together the company’s engineering, data, artificial intelligence (AI) and digital product management to drive efforts in both e-commerce and...

Business

Levi Strauss & Co. outlines 'aggressive expansion strategy’ in East Asia Pacific

American denim group Levi Strauss & Co. has outlined a strew of “ambitious” plans aimed at accelerating its sustainable business growth and further its commercial success in the East Asia Pacific region. As part of the strategy, the company has revealed it will be opening a number of new stores in the likes of Japan, Australia, Singapore and...

Business

Levi’s brand president claims she was forced out due to beliefs on covid school closures

Levi Strauss & Co.’s former brand president, Jennifer Sey, has said she was “pushed out” of her job after she spoke up about her beliefs against California’s pandemic school closures. Detailing the events in a guest post for Bari Weiss’ Common Sense newsletter, the longtime Levi’s employee, who had been with the company since 1999, stated it had...

Fashion

Levi's launches a line of virtual clothing via Snapchat

Levi's is going digital this holiday season. The denim brand has teamed with Snapchat to create a line of clothing for Bitmoji. Snapchat users can now customize their avatars using Levi's styles, across jeans, jackets and shirts. Users will be able to see their Levi's outfits across in-app features and mobile games integrated with the app,...

Fashion

Levi's launches denim buyback program, SecondHand

Levi Strauss & Co. has introduced its shoppers to SecondHand, a recommerce site that buys back unwanted Levi's items and resells quality second hand denim. "Levi’s SecondHand keeps coveted pieces in circulation," the company explained on its website. "It’s all about connecting people to timeless styles they otherwise may not have found, and most...

Fashion

Levi Strauss & Co. closes stores in response to COVID-19

Levi's will temporarily close all of its owned and operated retail locations across the U.S. and Canada as of March 16, as a response to coronavirus and the guidance of public health officials. The company expects stores to remain closed through Mary 27. “We are facing an unprecedented global pandemic, and our first priority is to do the right...

People

Levi Strauss president exits company to become CEO of supermarket chain

Roy Bagattini is exiting Levi Strauss & Co. after six and a half years with the company to join Woolworths as its new CEO. Bagattini has served as executive vice president and president of Levi Strauss Americas since 2016 and will leave the position on February 16. Woolworths is a South African supermarket chain currently led by CEO Ian Moir....

Fashion Featured

2019 Recap: our best interviews

FashionUnited had the pleasure of interviewing a number of fashion CEOs, C-suite executives, activists, academics and designers in 2019. As the year draws to a close, we’re looking back at the most insightful interviews we have published this year. Enjoy! “We run algorithms through the entire company. We basically use machines for everything...