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Behind Saudi Arabia's ambitious strategy to promote local fashion

Saudi fashion is determined to expand on the international stage. To this end, the country of Saudi Arabia's Crown Prince Mohammed bin Salman (MbS) recently organised a double event during Men's Fashion Week and Haute Couture Week. Firstly, the operation took place in a showroom set up at the Cité de l'Architecture et du Patrimoine from 24 to 27...

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