Puma news and archive

Puma and A$AP Rocky unveil motorsports-inspired collaborative collection

In continuation of the duo’s ongoing partnership, sportswear giant Puma and rapper A$AP Rocky have unveiled a new capsule collection dedicated to motorsports. Rocky, who was named the creative director of Puma’s Formula 1 deal, said in a release that the line was “all about giving fans the opportunity to have their own racing suit”, as reflected...

Fashion

Puma celebrates 1 year of Voice of a Re:Generation initiative

Sportswear giant Puma last year granted access to its supplier factories in Bangladesh, Vietnam, and Turkey, offering insights into its sustainability practices through its "Voices of a Re:Generation" initiative. Launched in April 2023, the program has empowered four Gen-Z individuals to engage with Puma's sustainability efforts and share their...

Fashion

Puma introduces biodegradable experimental Re:Suede 2.0 for sale

Sportswear company Puma is set to bring a commercial version of its experimental biodegradable Re:Suede sneaker to market. The announcement comes after Puma was able to successfully turn Re:Suede into compost under specific industrial conditions during a two-year pilot project. As part of the experiment, which ended in late 2023, Puma produced...

Fashion

Puma launches first global brand campaign in a decade

Sports brand Puma has unveiled its first worldwide brand campaign in 10 years, marking its “biggest marketing investment ever” to strengthen its sports performance positioning. The ‘Forever. Faster. See The Game Like We Do’ campaign has been launched to position Puma as the “fastest brand in the world,” in terms of how its products help athletes...

Business

Puma to open LA-based studio dedicated to US market

Sportswear giant Puma is preparing to open a new studio in Los Angeles as part of its efforts to strategically target US consumers in a dedicated manner. The Puma Studio is scheduled to open early 2025, and will serve as a creative space for design and marketing teams to address and cater to the city’s influential communities and celebrities. In...

Business

Puma loses case against pop star Rihanna

Sportswear company Puma has lost a patent case against a sports shoe designed by Rihanna. This is according to a press release from the Court of Justice of the European Union. The Dutch company, Handelsmaatschappij J. Van Hilst (HJVH), wholesaler of Puma, wanted to patent the design of the 'Avanti trainer' in 2016. Judges then ruled that...

Business

Puma to increase shareholder payout

Sportswear giant Puma has said that it will return up to 50 percent of its net income to shareholders through its dividend policy and share buybacks. The move comes as Puma reported that its balance sheet at the end of 2023, alongside a strategy to achieve profitable growth, would result in “robust cumulative free cash flow generation over the...

BusinessFeatured

Puma sales decrease in Q4, forecasts challenging H1 ahead

Puma Group sales decreased by 4 percent currency adjusted and 9.8 percent reported to 1,982.2 million euros in the fourth quarter and net income decreased by 42.3 percent to 0.8 million euros and earnings per share amounted to 0.01 euros. The company’s full year sales however increased by 6.6 percent currency adjusted and 1 percent reported to...

Fashion

Puma signs multi-year deal to supply RB Leipzig sports kits

Puma SE (PMMAF.PK), a German provider of sports footwear, apparel, and accessories, announced on Tuesday that it has signed a long-term partnership with Bundesliga football club, RB Leipzig, to supply sports kits to men's, women's, and youth teams from the 2024-25 season onwards. Puma has secured wide-ranging rights for sponsorship,...

Business

Puma and Reebok join Marks & Spencer’s sports platform

British department store retailer Marks & Spencer has announced that Puma and Reebok will be joining ‘The Sports Edit on M&S’ platform as part of efforts to bolster the category. Over 140 products from the two brands will be added to the retailer’s e-commerce site throughout February and March, including both performance wear, lifestyle apparel...

People

Puma names Julie Legrand as senior director global brand strategy

Puma has appointed Julie Legrand, 43, as senior director global brand strategy. Reporting to Puma’s vice president brand & marketing Richard Teyssier, Legrand will oversee an important part of the company’s strategic priority to elevate the brand. “With Julie, we have found an experienced leader to head up Puma’s global brand strategy. She will...

Business

Puma to dress team Egypt for Olympics

Sportswear giant Puma is set to dress the team of the Arab Republic of Egypt for the Paris 2024 Olympic Games as part of an agreement with the Egyptian Ministry of Youth and Sports and the Egyptian Olympic Committee. The deal will oversee the production of athletic uniforms for the athletes, coaches and staff of the team, each of which will be...