Puma news and archive

Puma turns biodegradable experimental sneaker into compost

Sportswear company Puma, which invited people in Germany to test its experimental Re:Suede sneaker for biodegradability, has claimed that it has successfully turned its classic suede sneaker into compost “under certain tailor-made industrial conditions”. In 2021, Puma created 500 pairs of the experimental Re:Suede sneaker, using Zeology tanned...

People

Ryokusai Inoue returns to Puma as general manager of Japan

Sports company Puma has appointed Ryokusai Inoue as the new general manager of Japan with immediate effect. The company said in a statement that Inoue replaces Kohei Hagio and he will report directly to Puma CEO Arne Freundt. “I’m glad that Ryokusai is returning to Puma to lead this important market. I am very confident that with his vast...

Fashion |In Pictures

Puma teams up with Trophy Hunting on new capsule collection

Sportswear brand Puma has unveiled a unisex “Bronx-meets-Ivy” collegiate-inspired capsule collection with Black, AAPI, and Latinx-owned brand Trophy Hunting. The Puma x Trophy Hunting capsule collection, co-designed by the American sportswear brand designers Dustin Canalin and Kari Cruz, offers a modern vision of prep with a range of apparel and...

Fashion |In Pictures Featured

Puma names A$AP Rocky as creative director of Formula 1 partnership

Sportswear brand Puma has named rapper A$AP Rocky as creative director for its Puma x Formula 1 partnership, with his first capsule collection to be released later this year. In a statement, Puma said its long-term creative partnership with A$AP Rocky would be rooted in the motorsport business with a focus on “the intersection of the sport and...

BusinessFeatured

Puma Q3 constant-currency sales up 6 percent, reaffirms FY outlook

Puma has said it is “well on track” to achieve its full-year guidance as sales increased in the third quarter, but its profit narrowed. The German sportswear giant generated revenue of 2.3 billion euros in Q3, an increase of 6 percent on a constant-currency basis, driven by its biggest market, EMEA, where sales rose 9.9 percent to 1 billion...

Fashion |In Pictures

Puma announces partnership with Coperni

Sportswear brand Puma has confirmed it is forming a new creative partnership with French luxury fashion brand Coperni with the first products set to launch in January 2024. In a short statement, Puma said that Paris-based Coperni will serve as the second-ever collaborator from the fashion space to create an original footwear design with the...

Business

Adidas veteran Andrew Rudolph joins Puma as SVP of North America wholesale

Puma has announced the appointment of Andrew Rudolph (Rudi) as senior vice president, wholesale of North American sales. He will begin his journey at Puma on October 10, 2023. Rudolph, the company said, brings 30 years of experience leading sales strategies and managing distribution decisions for some of the biggest sports accounts in the...

Fashion |In Pictures

Rihanna returns to Fenty x Puma with a football trainer

Rihanna has returned as the creative director of Fenty x Puma by taking on Puma’s Avanti, which merges two Puma icons, the leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. The Fenty x Puma Avanti is born out of Rihanna’s love of football and offers a fashion take on the current football trend,...

Business

Puma names Javier Ortega general manager Europe

Sportswear giant Puma has announced the appointment of Javier Ortega as the general manager for the European business, effective from September 1. In the position, Ortega will oversee the areas for Central Europe, France, UK & Ireland, Southern Europe and Nordic, while reporting directly to CEO Arne Freundt. Ortega initially joined Puma in 2009,...

Fashion Featured

Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys

Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...

BusinessFeatured

Puma: Q2 sales increase, net income drops by 34.7 percent

Puma sales increased by 11.1 percent currency adjusted and 5.9 percent reported to 2,120.7 million euros in the second quarter. The company’s first half sales increased by 12.7 percent currency adjusted and 10.1 percent reported to 4,308.3 million euros. Commenting on the financial results, Arne Freundt, chief executive officer of Puma SE said:...

Fashion |INTERVIEW Featured

From Jil Sander to Ottolinger: Puma’s creative director unveils what’s in store for its 75th anniversary year

Puma wants to return to the old days when the sporting goods company united the worlds of fashion and sports with Jil Sander, and share this heritage with a new generation of creatives. Meanwhile, the brand's young demographic is discovering the rusty hobbyhorse of motorsport as a new trend, and so the big cat from Germany is going full throttle...