Puma news and archive

Puma launches first global brand campaign in a decade

Sports brand Puma has unveiled its first worldwide brand campaign in 10 years, marking its “biggest marketing investment ever” to strengthen its sports performance positioning. The ‘Forever. Faster. See The Game Like We Do’ campaign has been launched to position Puma as the “fastest brand in the world,” in terms of how its products help athletes...

Business

Puma to open LA-based studio dedicated to US market

Sportswear giant Puma is preparing to open a new studio in Los Angeles as part of its efforts to strategically target US consumers in a dedicated manner. The Puma Studio is scheduled to open early 2025, and will serve as a creative space for design and marketing teams to address and cater to the city’s influential communities and celebrities. In...

Business

Puma loses case against pop star Rihanna

Sportswear company Puma has lost a patent case against a sports shoe designed by Rihanna. This is according to a press release from the Court of Justice of the European Union. The Dutch company, Handelsmaatschappij J. Van Hilst (HJVH), wholesaler of Puma, wanted to patent the design of the 'Avanti trainer' in 2016. Judges then ruled that...

Business

Puma to increase shareholder payout

Sportswear giant Puma has said that it will return up to 50 percent of its net income to shareholders through its dividend policy and share buybacks. The move comes as Puma reported that its balance sheet at the end of 2023, alongside a strategy to achieve profitable growth, would result in “robust cumulative free cash flow generation over the...

BusinessFeatured

Puma sales decrease in Q4, forecasts challenging H1 ahead

Puma Group sales decreased by 4 percent currency adjusted and 9.8 percent reported to 1,982.2 million euros in the fourth quarter and net income decreased by 42.3 percent to 0.8 million euros and earnings per share amounted to 0.01 euros. The company’s full year sales however increased by 6.6 percent currency adjusted and 1 percent reported to...

Fashion

Puma signs multi-year deal to supply RB Leipzig sports kits

Puma SE (PMMAF.PK), a German provider of sports footwear, apparel, and accessories, announced on Tuesday that it has signed a long-term partnership with Bundesliga football club, RB Leipzig, to supply sports kits to men's, women's, and youth teams from the 2024-25 season onwards. Puma has secured wide-ranging rights for sponsorship,...

Business

Puma and Reebok join Marks & Spencer’s sports platform

British department store retailer Marks & Spencer has announced that Puma and Reebok will be joining ‘The Sports Edit on M&S’ platform as part of efforts to bolster the category. Over 140 products from the two brands will be added to the retailer’s e-commerce site throughout February and March, including both performance wear, lifestyle apparel...

People

Puma names Julie Legrand as senior director global brand strategy

Puma has appointed Julie Legrand, 43, as senior director global brand strategy. Reporting to Puma’s vice president brand & marketing Richard Teyssier, Legrand will oversee an important part of the company’s strategic priority to elevate the brand. “With Julie, we have found an experienced leader to head up Puma’s global brand strategy. She will...

Business

Puma to dress team Egypt for Olympics

Sportswear giant Puma is set to dress the team of the Arab Republic of Egypt for the Paris 2024 Olympic Games as part of an agreement with the Egyptian Ministry of Youth and Sports and the Egyptian Olympic Committee. The deal will oversee the production of athletic uniforms for the athletes, coaches and staff of the team, each of which will be...

BusinessFeatured

Devaluation of the Argentine peso impacts Puma's 2023 results

Following the extraordinary devaluation of the Argentine peso by 54 percent in December 2023, Puma achieved full-year currency-adjusted sales growth of around 6.6 percent and 1.6 percent reported, with preliminary 2023 sales of approximately 8.6 billion euros. The operating result (EBIT) for the year amounted to approximately 622 million euros...

Fashion

Puma prepares for NYFW return

Sportswear brand Puma is said to be preparing for a return to the runway of New York Fashion Week this February, as it looks to celebrate the revival of its 1999 Mostro sneaker. The label is believed to be set to host a show on February 8 at the Park Avenue Armory, according to WWD, which went on to state that the impending event was described...

Business

Puma appoints new managing director for Oceania

Daniel Pustina is set to take on the role of managing director Oceania at Puma. Pustina has been working for the sporting goods company in Melbourne since the beginning of the year. He announced his promotion via the career network Linkedin on Thursday. Pustina previously worked for Puma at its headquarters in Herzogenaurach as head of sales,...