Articles by Anna Roos van Wijngaarden
H&M and investors back Indian innovator AltMat
Indian material developer AltMat has completed a new funding round, the company announced on LinkedIn. The investors include major names such as H&M, investment funds Rainmatter by Zerodha and Turbostart, and the sustainable innovation platform Fashion for Good. AltMat started with the latter 14 years ago through a startup programme. AltMat...
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Hemp denim: Fashion for Good aims to scale up sustainable alternative
Hemp has been praised in the denim industry for years, yet it has not been scaled up. Fashion for Good has announced a new project to investigate this issue. The project involves innovative start-ups and commercial partners such as Bestseller, C&A, Reformation, PDS Limited and Target. Two denim producers, Bossa from Turkey and Nice Denim from...
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Main Rose, the new lingerie brand from Swedish pop icon Zara Larsson
Scandinavia has gained a fashionable new underwear brand: Main Rose, with Swedish singer Zara Larsson as its muse and creative mind. She is also the co-founder of the brand, alongside British entrepreneur Ben Eliass, who previously established the grooming brand Estrid. The first collection includes 30 styles made from soft fabrics like modal...
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Save Your Wardrobe acquires French aftersales platform Les Raccommodeurs
British digital wardrobe app Save Your Wardrobe (SYW) has acquired the business-to-business (B2B) repair and care platform Les Raccommodeurs. SYW aims to leverage the French company's previous retail collaborations with major brands such as IKKS and dozens of French boutiques to establish its repair and care services. This will allow SYW to...
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Good on You report: Are brands really using certified cotton?
Researchers from Good On You (GOY) have found that brands often communicate extensively about their use of sustainable cotton, while their assortments in practice rely heavily on synthetic fabrics. This is the main conclusion from the new Cotton Rankings Report, which GOY helped compile for the charity Solidaridad. The 2025 Cotton Rankings...
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Ebay acquires Norway's largest resale app Tise
Ebay has signed an agreement to acquire Tise, the most popular Norwegian marketplace for second-hand fashion and interior items, headquartered in Oslo. Tise, a mobile-first application, has over 2.5 million registered users in the Nordic countries, with more than one million in Norway. The total value of the company is estimated at approximately...
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No further action in Copenhagen Fashion Week greenwashing case
In February 2025, greenwashing specialist Tanja Gotthardsen and the Danish consumer organisation Tænk filed a complaint with the Danish Consumer Ombudsman against Copenhagen Fashion Week (CPHFW). and seven participating Danish fashion companies: Baum und Pferdgarten; Berner Kühl; Forza Collective; Herskind; OpéraSport; Stine Goya; and Won...
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Norwegian fashion gains momentum: “Designers have gained confidence and now want to be the best”
More than a fashion week, Oslo Runway 2025 was a stage for Norwegian culture. The shows took place at the city's most beautiful locations. Pearl Octopuss.Y's models walked through the Munch Museum, pausing along the way to view the art. Josephine Studio's jewellery was presented on a boat, with the blue water and fjords as a backdrop. Oslo’s...
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Trade union freedom is still a long way off in fashion: "It's essential that brands sit down with employees"
2023 and 2024 were years of protests for Bangladeshi garment workers. Tens of thousands of workers took to the streets, demanding, among other things, payment arrears and the lack of structural improvements: a living wage, meal allowances, raises for night shifts, and more lenient work duties for pregnant women. These protests were intended to...
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Fashion professionals puzzle at the Global Fashion Summit: How do we unlock the next level of sustainability?
What was Global Fashion Agenda's (GFA) intention with the theme of the 15th Global Fashion Summit (GFS), ‘Unlocking the Next Level’? The promise was a balanced, evidence-based overview of successful and less successful experiments for a more sustainable fashion sector to learn from for the crucial years ahead. But as often happens with ‘...
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