Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Inditex reorders global leadership with changes at Zara Kids and Italy
Lorenzo Marcheselli, who until now led the Galician group's business in Italy, has been appointed the new director of Zara Kids. He replaces Begoña Costas, who is retiring after a 46-year career at the company, as reported by Modaes. Costas, a key figure within Zara's organisational structure, leaves behind a career marked by the consolidation...
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Altri strengthens its expansion in sustainable textiles with acquisition of AeoniQ
Portugal-based Altri, a producer of sustainably certified cellulosic fibres, is making a significant move into the textile industry by acquiring a majority stake in AeoniQ, a Swiss firm backed by the HeiQ group. This acquisition includes a capital increase and marks a decisive step in Altri’s diversification strategy. For several years, Altri...
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The Studio proposes new collaboration model between investors and agencies for international growth
In a context where brand culture is built from both narrative and operational structure, the traditional model of collaboration between brands and agencies appears to be falling short. London-based investment firm The Equity Studio, specialising in beauty, wellness and lifestyle brands, joined forces with The Studio, a platform integrating...
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Digital art also has legal limits: Mango condemned for rights infringement in NFTs
The Provincial Court of Barcelona issued an unprecedented ruling in the Spanish legal landscape, condemning the fashion group Mango (Punto Fa, S.L.) for the unauthorised exploitation of works of art in digital format. The ruling, issued by Section 15, specialising in commercial matters, established for the first time in Spain the infringement of...
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Ibiza Swim Week strengthens international presence in second edition
Last Friday, Ibiza hosted the second edition of Ibiza Swim Week, an event that continues to carve out its place in the international swimwear fashion calendar. The initiative, which is steadily gaining momentum, is spearheaded by Nía Vásquez, founder of Ibiza-based premium bikini label Cocora Shop. This year, the number of participating brands...
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La Perla facing the abyss: Insight into the lingerie brand's takeover and ongoing administration
La Perla, the iconic Italian luxury lingerie brand, was facing a critical period. Years of economic difficulties had undermined its foundations and although a recent business move offered a potential turning point, recovery was not guaranteed. In summary • US businessman Peter Kern acquired La Perla’s key assets, including its production plant...
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Victrix group (Punt Roma): 50 years of fashion, 1,500 employees, and Gerry Weber completing its portfolio
With over five hundred stores across several continents, Punt Roma has established itself as a familiar presence in numerous cities. However, behind this brand lies a much less visible business entity: Géneros de Punto Victrix, S.L. (Victrix), a Spanish group with almost fifty years of experience in the textile sector. Victrix took a decisive...
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Trent's new Barcelona store: Redefining fashion consumption through rental
Madrid-While fashion rental thrives in established markets like the US and UK, it's still emerging in Spain. However, growing consumer interest in sustainability and flexibility is creating opportunities for businesses seeking to diversify. Trent, an online platform founded by Laia Cuscó and Alejandro Assens in 2022, has gained stylist...
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BFShow signals Brazil’s ascent in the global footwear supply chain
When discussing major players in the global footwear market, Asia often takes centre stage. However, on the other side of the Atlantic, Brazil is steadily advancing to position itself as a strategic player in the global industry. Currently, it is the fourth-largest footwear producer in the world, behind only China, India and Vietnam. From May 19...
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Veepee commits to Spain with opening of its third office in Madrid
The French company Veepee, which specialises in online flash sales, has opened new offices in Madrid, located on Calle Fernández de la Hoz 52, in the Chamberí district. This opening is in addition to the company's existing offices in Barcelona and Seville, thus consolidating its presence in the Spanish market. Veepee’s model is based on...
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