Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Everything the footwear industry should know about new European textile waste regulations
This past Sunday, July 19, the European ban on destroying unsold clothing, accessories and footwear came into force. This is the first visible measure of the Ecodesign for Sustainable Products Regulation (ESPR), which directly affects the fashion industry. This ban is just the tip of a broader regulatory change that will, sooner or later, affect...
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Spain's World Cup victory: new kit, sales surge for Adidas, and market challenges
The second star now has its place on the Spanish national team shirt. The emblem immortalises the team's second World Cup victory after defeating Argentina on Sunday. It joins the star commemorating the 2010 title win in South Africa. La Roja's kit, now featuring the second star above the crest, will hit the market in the coming weeks. Adidas,...
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Celebrating who you are: Nabil Salah's strategy to take Harper & Neyer to 100 million
Before dressing the players of Málaga CF, seeing his garments displayed in over thirty concessions in El Corte Inglés and in his five own stores, Nabil Salah Mohamed sold counterfeit football shirts. He bought them online and resold them to acquaintances and at market stalls, until an encounter with Customs made him rethink his path. He...
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Strait of Hormuz: Washington says 'open', Tehran says 'closed'
"The Strait of Hormuz is a vital maritime corridor for world trade," stated the United States Central Command (CENTCOM) in a press release. The command stressed that "Iran does not control it" and that US forces remain deployed and prepared to "ensure that freedom of navigation continues to be available for commercial shipping." This is the...
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TikTok users call out Zara for its now-dubbed ‘deadly trousers’
Social media has been flooded with videos from users worldwide featuring a pair of Zara trousers, though not for the reasons any brand would hope for. On paper, they have all the makings of a summer staple. They feature a fluid drape, an elasticated waistband, and are available in up to six colours for 22.95 euros. They could save any summer...
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ESDI closes the academic year with 'Limit(less)' show at La Roca Village
The Catalan design school, ESDI, presented the final collections from its latest fashion design graduating class on June 30. The school, affiliated with Ramon Llull University, held a show titled “Limit(less)”. The event took place in the underground car park of La Roca Village, the outlet centre part of The Bicester Collection. The show reveals...
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Inditex's money turns to brick and mortar
Amancio Ortega, founder of Inditex, reportedly manages a real estate portfolio valued at around 20 billion euros through his holding company Pontegadea, according to Forbes. Pontegadea, led by its chief executive officer, Roberto Cibeira, reinvests a significant portion of the dividends Ortega receives from the Galician textile multinational...
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Lyst: Metallics lead rising consumer interest in colour
British fashion search platform Lyst has analysed how shoppers' interest in colour is evolving. Its data indicates that metallic tones have gained the most ground in the last month. According to Lyst, metallics top the list with a +17 percent monthly increase. They are followed by white with a +14 percent increase, beige tones with +13 percent,...
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Byan chooses London for its first international store
Spanish womenswear brand Byan is advancing its international expansion plan, opening its first permanent store in London this coming October. According to an exclusive report by British publication Drapers, the store will be located on King's Road in the exclusive neighbourhood of Chelsea. It will span over 75 square metres across two floors and...
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Swatch claims 170 million dollars from Samsung for copying its watch designs
Swiss watch group Swatch has initiated legal proceedings in London's High Court, claiming 170 million dollars in damages from Samsung. The claim relates to the marketing of 26 digital watch face applications which, according to the company, reproduced the designs of its most recognised brands without authorisation. The applications in question...
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