Articles by Danielle Wightman-Stone
Danielle is a journalist based in London with over a decade of experience at FashionUnited, where she has been an editor since 2011. Her expertise lies in exploring the dynamic intersections of fashion, beauty, sports, and technology. Passionate about spotlighting emerging talent, Danielle also covers daily news, from launches to acquisitions, personnel changes and store openings, across the UK, US, and Canada.
ShopGoodwill.com to bring thrift to the catwalk at NYFW
ShopGoodwill.com, the e-commerce auction platform created, owned, and operated by the Goodwill non-profit organisation, is teaming up with fashion designer Evan Hirsch to bring thrifted Goodwill treasures to the catwalk during New York Fashion Week for the first time. Hirsch, known for his viral transforming dresses and sustainable approach to...
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Erdem opens pop-up in Selfridges
London-based independent fashion label Erdem has opened an immersive pop-up installation at Selfridges in London, showcasing the inspiration behind its autumn/winter 2025 catwalk collection. Located on the second-floor atrium at Selfridges, the pop-up will run until mid-September to showcase a “visual dialogue between fashion and art” and has...
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Ten Thousand receives investment from Forza Capital
New York City-based men’s activewear brand Ten Thousand, which has become known for its performance-driven apparel tested by elite athletes, has secured additional investment from Forza Capital, the credit division of Forza Holdings. Forza took part in the Series B funding round in Ten Thousand to position the brand to “lead the premium men's...
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Johnnie-O launches NFL fan gear through new licensing deal
American premium lifestyle brand Johnnie-O, founded in 2005 by John O'Donnell in Santa Monica, California, has signed a licensing deal with the National Football League (NFL) to develop fan gear for all 32 teams. The preppy-inspired brand, known for blending East Coast classics with West Coast casual, will create a curated collection for men and...
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Nanushka joins the London Fashion Week SS26 schedule
Budapest-based contemporary fashion brand Nanushka has joined the official London Fashion Week (LFW) schedule for the first time this season. Nanushka, part of the Vanguards Group portfolio, will present its spring/summer 2026 collection with a catwalk show on Monday, September 22, featuring womenswear, menswear, and accessories. In a short...
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Adanola secures investment from Story3 Capital Partners
British women’s athleisure brand Adanola is looking to drive growth and expansion in the US after receiving a “significant” minority investment from Los Angeles-based private equity firm Story3 Capital Partners. Adanola, founded by Hyrum Cook in 2015, said the new strategic partnership marks an “important milestone” in its ongoing expansion...
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Macron reports revenue growth in the UK, Europe and the US
Italian sportswear brand Macron, known for its teamwear across football, rugby and basketball, has reported revenue growth of 14.7 percent year-on-year for the first half of 2025, compared to 2024, and up 30 percent from 2023. Macron, which provides kits for football teams such as the 2025 FA Cup winners Crystal Palace and celebrity-owned...
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Swimwear brand Onewith secures utility patent
Onewith, the dig-free, elastic-free, second-skin swimwear brand, which received investment on ABC’s ‘Shark Tank’ TV show earlier this year, has secured a utility patent with the U.S. Patent and Trademark Office for its one-of-a-kind construction. The process to receive the patent took the brand more than four years and validates the brand’s...
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Athlete Gabby Reece to collaborate with Vionic
Vionic, the footwear brand rooted in biomechanics and the science of movement and part of the Caleres portfolio, has named beach volleyball athlete, bestselling author and podcast host Gabby Reece as its first-ever wellbeing ambassador as it looks to drive brand awareness and authenticity. Reece, who made history as the first female athlete to...
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Columbia unveils brand refresh celebrating “extremes of outdoor adventures”
US outdoors brand Columbia has unveiled its first major brand refresh in a decade to kickstart a new brand chapter in its nearly 90-year history with a tongue-in-cheek campaign that harkens back to the brand’s irreverent spirit of the '80s and '90s. The brand identity and campaign aim to celebrate the “extremes of outdoor adventures,” while...
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