Articles by Danielle Wightman-Stone
Danielle is a journalist based in London with over a decade of experience at FashionUnited, where she has been an editor since 2011. Her expertise lies in exploring the dynamic intersections of fashion, beauty, sports, and technology. Passionate about spotlighting emerging talent, Danielle also covers daily news, from launches to acquisitions, personnel changes and store openings, across the UK, US, and Canada.
Footwear designer to watch: Annie Purdy
British footwear design is undergoing a revival, and it is being led by a new crop of designers looking to place innovation, craftsmanship and sustainability at the core of their designs. Leading the resurgence is recent London College of Fashion (LCF) and Royal College of Art graduate Annie Purdy, who was awarded the Sustainable Development...
Fashion |Interview Featuredloading...
Queen Elizabeth II’s fashion exhibition to open in April
Buckingham Palace has confirmed that the largest display of Queen Elizabeth II’s fashion ever mounted will open at The King’s Gallery on April 10, 2026, with tickets going on sale today, November 4. The ‘Queen Elizabeth II: Her Life in Style’ exhibition, first announced in July, is being hosted by the Royal Collection Trust, the charity which...
CultureFeaturedloading...
Next Level Apparel names Brett Bjorkman as CEO
Next Level Apparel, a family-founded company specialising in supplying premium, ethically sourced blank apparel, has appointed Brett Bjorkman as its new chief executive officer, following the retirement of the founder and former CEO, Joe Simsoly. In a statement, Next Level Apparel said the move would “usher in the next chapter” for the company,...
Peopleloading...
Paul Smith announces festive collaboration with the Royal Opera House
British designer Paul Smith is collaborating with the Royal Opera House in London’s Covent Garden for the festive season to celebrate “the spirit of creativity and cultural heritage”. The festive takeover is described as a first-of-its-kind collaboration bringing together “two icons of British design and the arts, united by a shared commitment...
Cultureloading...
Australian brand Outcast announces UK expansion
Australian womenswear brand Outcast is expanding to the UK with a dedicated local distribution hub and website as it looks to “better serve its growing regional customer base,” as part of wider plans to accelerate its international expansion. Founded in 2015, Outcast has become a hit in Australia and around the world for its “bold, confident and...
BusinessMemberloading...
Pinterest unveils AI-powered assistant to enhance shopping experience
Social media platform Pinterest has unveiled its first AI-powered visual-first assistant, designed to transform online shopping and discovery. The Pinterest Assistant is described as much more than a typical chatbot, but rather an AI-powered tool designed to solve the “I’ll know it when I see it" problem that a lot of people get when shopping,...
Fashion loading...
Barbican opens first major fashion exhibition in nearly a decade
London’s Barbican has opened its first large-scale fashion exhibition in eight years, inspired by the “rebellious, playful and regenerative potentials of dirt and decay,” as it looks to reaffirm its commitment to fashion within its visual art programming, building on the success of exhibitions such as ‘The House of Viktor & Rolf’ in 2008 and...
Culture|In Pictures loading...
Lululemon continues to expand its reach into licensed sporting merchandise
Canadian activewear brand Lululemon is expanding its partnership with Fanatics with an elevated apparel collection for fans of the National Football League (NFL), continuing to expand its reach into licensed apparel for sports teams and leagues, following the success of its multi-year collaboration with the National Hockey League (NHL), which...
Fashion |In Pictures Featuredloading...
Nike unveils two new women’s retail destinations in London
US sportswear brand Nike is opening two new retail destinations in London designed “to serve women” as part of its continuing strategy to invest in creating “bold and distinctive sport retail experiences” to drive future growth. The first womenswear-dedicated bricks-and-mortar shopping experience has opened within Selfridges London, where Nike...
Retail|In Pictures loading...
Zoot Sports acquires Tailwind Brands to accelerate growth
Zoot Sports, the triathlon and endurance sports brand owned by the Italian MVC Group, has acquired Tailwind, its longtime European distributor, to accelerate its growth across Europe. In a statement, Zoot said the move was “strategic” as it presents a “significant opportunity to expand and strengthen its presence across Europe,” in a rapidly...
BusinessMemberloading...