Articles by Diane Vanderschelden
Diane Vanderschelden is a Business Editor for FashionUnited France and UK. She covers the latest economic, financial, and regulatory news shaping the fashion industry. With a keen interest in international dynamics, she focuses on the economic, social, and cultural factors influencing different regions, particularly Asia and Europe, where she has lived for several years.
Kantar report: AI, retail media and 'treatonomics' to reshape fashion in 2026
As 2026 approaches, fashion is entering a new strategic cycle. The Kantar Marketing Trends 2026 report outlines its key features: the rise of AI agents; the structural transformation of retail; a revolution in creativity; cultural fragmentation; and the emergence of micro-communities. These forces are profoundly transforming how brands emerge,...
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Luxury sector faces dilemma of 'exceptional Maisons' versus groups seeking recovery
The luxury sector is entering a new era of polarisation, according to several recently published articles and market studies. This dynamic now pits two types of players against each other: 'exceptional Maisons', capable of preserving rarity and vertical integration, and multi-brand groups that must redefine their strategy to regain their...
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Second-hand: When reselling becomes more effective than traditional digital tools
After years of expansion driven by online advertising and social media, brands are now reaching a financial point of no return: customer acquisition cost. According to Datareportal and Statista, the cost of a conversion via Meta Ads climbed by 61 percent between 2021 and 2024, while Google Ads increased by 44 percent. At the same time,...
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Euratex sounds the alarm and calls for an urgent industrial strategy
The European textile and apparel sector comprises 192,000 companies and 1.3 million employees, generating an annual turnover of 167 billion euros. The industry is now warning of an imminent loss of competitiveness. In a joint statement issued in Brussels on November 11, 2025, Euratex (the European Apparel and Textile Confederation) and...
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Why 25 percent of new European openings are American: Europe, a post-pandemic US hub
Retailers from the US and North America now account for a quarter of new European openings. Amid a slowdown in the domestic market and new trade conditions, the continent is once again becoming a growth area for the US. A shift confirmed by Savills and WWD According to a study by Savills, reported by WWD on November 3, 2025, American brands...
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JoyBuy arrives in France: JD.com's risky bet on a saturated European e-commerce market
Chinese giant JD.com is relaunching its JoyBuy marketplace in France, with the ambition of competing against AliExpress, Temu and Shein. After an initial failure in 2015, the group is returning with a more structured offering. The saturated and demanding European market will not forgive any logistical inaccuracies or vague positioning. Behind...
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Luxury margins, mass-market volumes: Why eyewear is the new retail
No longer a medical niche, eyewear is establishing itself as a fully-fledged pillar of retail. The sector is at a tipping point, with margins that rival luxury, volumes comparable to the mass market and a growing appeal for tech giants. The global eyewear market is valued at approximately 200.5 billion dollars in 2024. It is projected to reach...
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Textiles: Why Korean giant Sae-A is betting on nearshoring in El Salvador and the US
By bringing its production closer to the US market, the group is focusing on responsiveness and logistical control, while reducing its dependence on Asian supply chains. The move is indicative of a broader shift. The global textile industry is refocusing on proximity and industrial resilience. Global player consolidating its regional base...
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Mare di Moda 2025: Beachwear as a laboratory for textile innovation
In Cannes, Mare di Moda confirms that trade fairs are no longer passive venues simply attracting onlookers, but dynamic platforms for action. Here, beachwear is driving an industrial transformation where technology, sustainability and design converge. What is the purpose of trade fairs today? Conversations in the corridors of Mare di Moda 2025...
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Trends 2027: David Shah decodes the five key signals set to transform textiles
From October 22 to 24, 2025, the Palais des Festivals in Cannes hosts Mare di Moda, the leading European trade show for beachwear, lingerie and athleisure fabrics. Each year, this event attracts some of the continent's most innovative designers, manufacturers and design studios. Beyond the swimwear and innovative fibres, Mare di Moda also...
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