Articles by Don-Alvin Adegeest
LVMH secures landmark victory in US counterfeit case
LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...
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Milan Fashion Week was a season of reckoning and renewal
Milan Fashion Week this September was as much an event behind the scenes as it was on the runway. The tides of fashion have rarely shifted as abruptly as in 2025, and both the spectacle and the machinery of the industry now unfold under intense scrutiny. According to the Camera Nazionale della Moda Italiana, Italy’s fashion industry generates...
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Gucci wipes the slate clean as Demna debuts La Famiglia
Few moments in fashion feel genuinely pivotal, but the winds of change swept through Gucci on Monday, when the Florentine fashion house erased its social media and presented 37 looks for the season. It was a bold debut by Demna, who, instead of staging a catwalk show, unveiled the collection within a short film by directors Spike Jonze and...
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From Net-a-Porter to the courtroom: When luxury turns into dirty laundry
I first encountered Natalie Massenet in the nascent days of Net-a-Porter. This was long before she was made a Dame, long before the merger with Yoox or the sale to Richemont, and well before the scandal that now has the fashion industry’s tongues wagging. Back then she hand-picked pieces herself: runway and campaign looks, labels like Missoni,...
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Michael Kors refines London presence with smaller Regent Street flagship
Michael Kors’s new Regent Street flagship joins London’s luxury landscape with leaner splendour. The Capri Holdings-owned brand has reimagined a London flagship at 187-191 Regent Street this month, occupying a two-storey space of 848 square metres. The new store reflects a shift in the brand’s posture: pared-down luxury, underplayed glamour,...
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Condé Nast bets on creator commerce with “Vette”
Condé Nast is making a decisive push into the creator economy with Vette, a platform for influencer-run storefronts launching in early 2026. The concept, according to Vogue Business, gives editors, influencers and other tastemakers the tools to run their own e-commerce boutiques without inventory or operations teams. Brands drop-ship, Vette...
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Cinemoda Club: Where fashion meets film during Milan Fashion Week
After a teaser announcement over the summer, Vogue Italia and Kering’s first-ever Cinemoda Club opens next week across three of Milan’s most storied independent cinemas, Arlecchino, Mexico and Palestrina, coinciding with Milan Fashion Week. The three-day programme (25–27 September) aims to do more than entertain; it positions cinema as a living...
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Grand Collection’s bold shift to See Now Buy Now
In the Chelsea Gallery District New York’s Grand Collection did more than unveil its Fall 2025 line, they staged a declaration. The brand’s decision to host a See Now Buy Now runway show, timed with the launch of its long-rumoured collaboration with New Balance, may well be evidence that the old fashion calendar is bending to the pressures of...
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How fashion tech could be the coolest weapon against climate change
The image of high fashion has long been tied to aesthetic indulgence rather than environmental necessity. Yet as temperatures rise globally, what we wear is no longer only a question of style, but of survival. About 3.6 billion people live in areas highly vulnerable to climate change, and from 2000 to 2019 an estimated 480,000 people died...
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Remembering Giorgio Armani: Lessons in style and discipline
The death of Giorgio Armani feels personal to me. In 1997, I moved to London as a 24-year-old student and took a Saturday job at Armani’s flagship store in Knightsbridge. It was a masterclass in retail excellence at a time when the brand was at one of its peaks. The store could easily take in 100,000 pounds a day, but what stayed with me wasn’t...
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