Articles by Don-Alvin Adegeest
Shein’s US Momentum stalls as De Minimis tariff exemption ends
Ultra fast fashion retailer Shein’s meteoric growth in the US has suffered a sharp deceleration following the Trump administration’s decision to rescind the so-called de minimis tariff exemption on August 29. According to Bloomberg’s Second Measure transactional data, observed US sales for Shein fell by about 8 per cent year-on-year in...
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Better Cotton Initiative rebrands and introduces new traceability label
The Better Cotton Initiative (BCI) marked World Cotton Day with a comprehensive rebrand and the launch of a new traceability label, underscoring the organisation’s efforts to enhance transparency and accountability across the cotton supply chain. The move includes a redesigned logo, website, and the reinstatement of its original full name, fter...
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Donatella Versace to chair Latin American Fashion Awards jury
Donatella Versace will preside as President of the Jury for the second edition of the Latin American Fashion Awards, set to take place from 6–9 November 2025. The appointment represents a notable endorsement of the region’s creative force by one of fashion’s most influential figures. Founded by Constanza Cavalli Etro and Silvia Argüello, the...
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Victoria Beckham’s fashion awakening, from pop star to Paris credibility
When Victoria Beckham launched her fashion label in 2008, the reception was polite at best and sceptical at worst. The former Spice Girl turned designer was, at the time, still considered more tabloid muse than creative visionary, a woman defined by immaculate hair, towering heels, and her infamous refusal to smile. Few in the industry could...
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The hits - and misses - of the Spring Summer 2026 debuts
For months the fashion industry has been speculating, discussing, and looking for clues about what would become one of the most significant fashion weeks of the decade. After a wave of new creative director appointments, everyone was waiting for that a-ha moment — the one that signals a clear shift in direction. Would it be a full revolution?...
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How a new wave of U.S. designers is reshaping Paris fashion
Not since Marc Jacobs’ transformative tenure at Louis Vuitton has Paris seen such a wave of American creative leadership. This Spring Summer 2026 season, three shows stood out: Jack McCollough and Lazaro Hernandez’s assured debut at Loewe, Daniel Roseberry’s commanding outing at Schiaparelli, and Michael Rider’s sophomore collection at Celine....
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LVMH secures landmark victory in US counterfeit case
LVMH has secured one of the largest ever payouts in a counterfeit case after winning a legal battle against US discount mall operator Westgate, which allowed the sale of tens of thousands of fake Louis Vuitton goods. As first reported by The Fashion Law, the French luxury group filed its complaint more than two years ago after investigators...
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Milan Fashion Week was a season of reckoning and renewal
Milan Fashion Week this September was as much an event behind the scenes as it was on the runway. The tides of fashion have rarely shifted as abruptly as in 2025, and both the spectacle and the machinery of the industry now unfold under intense scrutiny. According to the Camera Nazionale della Moda Italiana, Italy’s fashion industry generates...
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Gucci wipes the slate clean as Demna debuts La Famiglia
Few moments in fashion feel genuinely pivotal, but the winds of change swept through Gucci on Monday, when the Florentine fashion house erased its social media and presented 37 looks for the season. It was a bold debut by Demna, who, instead of staging a catwalk show, unveiled the collection within a short film by directors Spike Jonze and...
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From Net-a-Porter to the courtroom: When luxury turns into dirty laundry
I first encountered Natalie Massenet in the nascent days of Net-a-Porter. This was long before she was made a Dame, long before the merger with Yoox or the sale to Richemont, and well before the scandal that now has the fashion industry’s tongues wagging. Back then she hand-picked pieces herself: runway and campaign looks, labels like Missoni,...
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