Articles by Don-Alvin Adegeest
Is Shein’s carbon neutrality pledge a drop in the ocean?
Shein, the global ultra-fast fashion behemoth known for releasing thousands of new styles weekly at rock-bottom prices, announced this week that its climate targets have been officially validated by the Science Based Targets initiative (SBTi). The retailer has pledged to reach net-zero greenhouse gas emissions by 2050, with interim targets that...
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Dior bows in Rome with Maria Grazia Chiuri’s cinematic Cruise collection
In a moment layered with symbolism and theatrical intent, Maria Grazia Chiuri unveiled what is widely expected to be her final collection for Dior, choosing Rome — a city steeped in history, mythology, and personal resonance — to host the Maison’s Cruise 2025 presentation. The setting: Villa Albani Torlonia, a baroque sanctuary housing one of...
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Tod’s accolades show why Italian craftsmanship is the new luxury power move
As the luxury sector increasingly reckons with questions of authenticity, sustainability, and the long-term value of heritage, Tod’s has emerged as a standard-bearer for Italy’s artisanal tradition—now receiving dual international accolades that underscore its strategic positioning in a crowded global market. Diego Della Valle, President of Tod’...
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Retail footfall divides as off-price gains and department stores tread water
As earnings season advances and retailers prepare to disclose Q1 results, a mixed picture is emerging from the U.S. apparel sector, with foot traffic patterns revealing the mounting tension between value-driven shopping and the waning allure of traditional department stores. According to newly released data from Placer.ai, high-street and...
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Louis Vuitton’s Cruise 2026: Theatre of fashion at the Palais des Papes
Louis Vuitton on Thursday staged its Cruise 2026 show in the hallowed Cour d’Honneur of the Palais des Papes in Avignon — a space more accustomed to theatre than sartorial statements. The choice of venue, a UNESCO World Heritage site at the heart of the city’s famed theatre festival, underscored a collection as concerned with narrative and...
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Chanel charts a new course amid luxury sector slowdown
Chanel, long seen as a bellwether of the global luxury market, reported a 4.5 per cent decline in sales for 2024, falling to 18.7bn dollars, as economic pressures and shifting consumer behaviour weighed on the industry. Operating profit fell more sharply, down 28.2 per cent to 4.5bn dollars, according to results released on Tuesday. The downturn...
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Saudi Fashion Awards return as Riyadh stakes claim as regional creative capital
The Saudi Fashion Commission has confirmed the return of the Saudi Fashion Awards for a second edition, to be held in Riyadh on May 22. The announcement comes as Saudi Arabia intensifies its push to position itself as a serious player in the global fashion and beauty industries, and underscores the Kingdom’s ambition to shape its own fashion...
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Louis Vuitton bets on speed and spectacle with Monaco Grand Prix partnership
Louis Vuitton is extending its presence on the global sporting stage with a renewed focus on Formula 1, unveiling a custom Trophy Trunk for the 2025 Formula 1 TAG Heuer Grand Prix de Monaco. The move is part of a broader luxury-sector shift: aligning heritage brands with the cultural momentum of elite sport. At the Monaco Grand Prix — arguably...
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Balenciaga names Pierpaolo Piccioli Creative Director amid strategic overhaul at Kering
Kering has appointed Pierpaolo Piccioli as the new creative director of Balenciaga, marking a pivotal moment in the French luxury conglomerate’s broader effort to stabilise and reposition its flagship fashion houses after a challenging 2024. The group reported a 12 per cent drop in annual revenue for 2024, with widening losses at Gucci, as well...
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Louis Vuitton bets on nostalgia with final Murakami drop
Louis Vuitton has unveiled the third and final installment of its re-edition partnership with Japanese contemporary artist Takashi Murakami. This chapter, marking the 20th anniversary of their initial 2003 collaboration, not only leverages nostalgia but also reflects a calculated attempt by parent company LVMH to invigorate consumer interest...
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