Articles by Don-Alvin Adegeest
Bianca Saunders and Puma bring Jamaican heritage to east London
British-Jamaican designer Bianca Saunders has never been one to follow the obvious path. Known for her thoughtful exploration of identity, masculinity and cultural memory, Saunders now joins forces with sportswear brand Puma to mark Jamaican Independence Day with a three-day pop-up experience in east London. Running from 7 to 10 August at 137A...
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Prada results underscore weaker luxury demand
Miu Miu is having a moment. The brand claimed the number one spot on Lyst’s Q2 Hottest Brands Index, with Prada landing just a few places behind in fourth. But while the buzz is real, fuelled by clever styling, viral looks, and a steady stream of celebrity endorsements, it only tells part of the story. Scratch beneath the surface, and Prada...
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Sofia Coppola to spotlight Marc Jacobs in new documentary
Sofia Coppola will debut her first-ever documentary at the 2025 Venice Film Festival, offering an intimate portrait of American fashion designer Marc Jacobs. The film, titled Marc by Sofia, a play on the now-discontinued Marc by Marc Jacobs, diffusion line, reported Wallpaper, will screen out of competition at the 81st edition of the festival,...
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Fashion sector emissions surge amid overproduction and polyester dependency
The apparel industry, already under scrutiny for its environmental footprint, recorded a 7.5 percent increase in greenhouse gas emissions in 2023, according to the Apparel Impact Institute’s (Aii) annual report Taking Stock of Progress Against the Roadmap to Net Zero 2025. The findings underscore a troubling reversal: it is the first...
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Jonathan Anderson and Luca Guadagnino to reunite in a fusion of fashion and film
When Challengers captivated audiences in 2024, it wasn’t just the taut storyline of love and rivalry on the tennis court that drew attention. The film’s stylish aesthetic, driven by a wardrobe of preppy, high-fashion sportswear, elevated it into a cultural moment. Behind its distinct visual flair was Jonathan Anderson, then creative director of...
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Luxury’s shifting facade: As scandals mount, is consumer trust eroding?
In the glossy yet troubled world of luxury fashion, an unsettling question is increasingly being raised: is the prestige of luxury still built on quality and ethics, or is it now a veneer sustained by branding and margin manipulation? Recent investigations in Italy have linked several top-tier maisons, including LVMH-owned Loro Piana, Dior, and...
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G2 and Smiley tap into Gen Z’s gaming-fashion nexus with collab
In an era where digital identity holds as much sway as physical presence, esports giant G2 Esports and the iconic pop symbol Smiley have joined forces to launch a limited-edition capsule collection targeting a generation where gaming and fashion increasingly overlap. The collaboration marks a first for Smiley, both in the esports space and in...
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From Margiela to Marni: OTB’s creative shake-up may just be the beginning
In a season of notable reshuffles across fashion’s creative directors, the news of Meryll Rogge taking the helm at Marni might appear subdued compared to the drama at more headline-grabbing houses. But make no mistake, her appointment is a quietly significant moment not just for the Milanese label, but for its parent company, OTB, which has been...
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Mounting crises at LVMH following data breach and Loro Piana labour allegations
August is traditionally when the fashion world exhales. With production halted, factories shuttered, and ateliers dimmed across Paris, Milan, and Rome, the industry slips into a heat-induced siesta. The only thing more predictable than a Riviera Instagram post is the chorus of auto-reply emails. But if you're LVMH, there's no such thing as...
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Balenciaga bids farewell to Demna with a couture collection rooted in craft, not controversy
Demna’s final bow at Balenciaga arrived not with spectacle but with subtlety, a word rarely associated with the designer who has redefined the house over nearly a decade. The maison's 54th haute couture collection, shown Wednesday in Paris, was both a personal farewell and a statement of return: to construction, to silhouette, and to the...
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