Articles by Don-Alvin Adegeest
Selling the vibe: Why fashion brands need more than just product
In the last decade, the currency of fashion has moved decisively beyond fabric and form. Value now resides in broader social, cultural and environmental significance. A pair of jeans is never just a denim garment; it stands as an emblem of creativity, community and lifestyle values. Every garment is a transaction of meaning: the buyer aligns...
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Why the MA-1 bomber still dominates the fashion moodboard
Few garments have travelled as seamlessly from cockpit to catwalk as the MA-1 bomber jacket. For decades it has been a reference point for designers from Helmut Lang to Prada, and it still anchors countless emerging labels’ collections. This autumn, Alpha Industries, the US brand that supplied the original, teams up with No Problemo, the...
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Louis Vuitton's beauty brand has officially launched
Louis Vuitton’s move into luxury beauty has been widely anticipated after five years in the making. For fashion houses of such scale, beauty is often a natural extension, offering both a new revenue stream and a way to expand brand reach. With La Beauté, the company is extending its core themes of travel, craftsmanship and design into the...
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Value-focused shoppers drive Q2 traffic at off-price retailers
Cost-conscious consumers continued to fuel momentum for US off-price chains in the second quarter, with Placer.ai data pointing to strong year-on-year traffic gains at TJX, Ross and Burlington ahead of their earnings releases. By contrast, department store operators Kohl’s and Macy’s saw notable declines, underscoring the bifurcation in consumer...
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How Ukrainian designers are redefining menswear through adaptive inclusivity
On the runways of Ukrainian Fashion Week, where aesthetics always carry political weight, designers Andriy Moskin and Andreas Bilous of label Andreas Moskin have elevated their craft into a form of social healing. Over the last two seasons, we have witnessed a poignant evolution: war veterans donning prosthetic limbs showing alongside...
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Copenhagen Fashion Week sets early tone for SS26 trends
The Spring/Summer 2026 buying season began in Copenhagen this month, with Copenhagen Fashion Week (CPHFW) consolidating its status as the first major fixture on the global fashion calendar. Acting as an early trend indicator for the luxury market, the event provided wholesale buyers with a clear picture of what will drive assortments in the...
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Immigration raids disrupt US second-hand clothing supply chains
Heightened immigration enforcement in southern US border states is causing labour shortages, inventory backlogs and shipment delays in the second-hand clothing sector, shows data from Bank and Vogue, a global leader in the facilitation, logistics, purchase and reselling of wholesale used goods. The delays are raising concerns over the stability...
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Vogue Italia and Kering bring Cinemoda Club to Milan
This September, just as Milan Fashion Week kicks into full gear, Vogue Italia and Kering are introducing Cinemoda Club, a three-day film series designed to spotlight the deep, ongoing connection between fashion and cinema. Running from 25 to 27 September, Cinemoda Club will take over three of Milan’s most iconic independent cinemas Arlecchino,...
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Martha Stewart launches science‑led skincare brand amid celebrity beauty boom
Lifestyle icon Martha Stewart is entering the prestige skincare arena with Elm Biosciences, a pared‑down dual format line developed alongside board‑certified dermatologist Dr Dhaval Bhanusali. The brand, launching direct‑to‑consumer in the UK and US this September, debuts with two clinically targeted products: the A3O Elemental Serum at 135...
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Fashion's digital reckoning: Why the EU's Product Passport mandate will reshape the Industry
As the European Union tightens its grip on environmental regulation, fashion brands across the continent, and beyond, are bracing for a seismic shift. At the heart of the upcoming regulatory wave lies the Digital Product Passport (DPP), a central feature of the Ecodesign for Sustainable Products Regulation (ESPR), which becomes enforceable in...
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