Articles by Don-Alvin Adegeest
Pinterest leverages AI to streamline fashion e-commerce
Pinterest is making a calculated play to shift how consumers discover and shop for fashion online, leaning into its visual-first heritage with an upgraded suite of image-based search tools. The platform’s latest product update, now live in key markets including the US, UK and Canada, positions it less as a social media outlet and more as a...
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Nicole Kidman to receive Kering's 2025 Women In Motion Award
Kering, the luxury conglomerate, and the Festival de Cannes will bestow the 2025 Women In Motion Award upon Nicole Kidman, recognizing her significant contributions to cinema and her advocacy for female representation, the festival announced. Kidman, whose career spans over three decades, will receive the accolade at the official Women In Motion...
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American footwear industry warns of tariff fallout
A coalition of major U.S. footwear companies is sounding the alarm over the potential devastation of new tariffs, warning that the levies could trigger widespread business closures, job losses, and price hikes for consumers. In a letter to the Trump administration, the Footwear Distributors and Retailers of America (FDRA), representing industry...
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Will ChatGPT's new shopping feature boost impulse buying?
As artificial intelligence weaves its way into the fabric of daily life, new technologies and features have taken a decidedly retail turn. OpenAI's unveiling of ChatGPT's new shopping feature, embedded within its GPT-4o and 4o-mini models, marks a significant evolution in how consumers might discover and ultimately acquire goods, including those...
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Skechers’ AI shop assistant is friendly, chatty—and watching what you wear
The physical store is not dead, but it is being reprogrammed. Skechers, the U.S. footwear company known less for fashion cachet than for functional comfort, is attempting a digital leap forward with the launch of Luna—an AI-powered retail assistant installed at its new flagship in Singapore’s Punggol Coast Mall. Described as a “personal stylist,...
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What eBay’s latest data tells us about the fashion consumer
In an industry grappling with overproduction, consumer fatigue, and calls for circularity, resale platforms are emerging not just as resale marketplaces—but as cultural barometers. eBay’s latest Watchlist report, drawn from the behaviours of its 134 million users and over 2.3 billion listings, provides a timely snapshot of what shoppers really...
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Kane Footwear deepens sustainability drive with One Percent for the Planet collaboration
Kane Footwear, the US-based brand known for its focus on post-activity recovery shoes, has expanded its environmental commitments through a new collaboration with non-profit organisation 1 percent for the Planet. The initiative includes the release of a limited-edition shoe, which will generate an additional contribution to the charity,...
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Puma launches podcast to deepen consumer connection
Puma, the German sportswear giant, has taken its brand strategy into the audio realm with the launch of the Go Wild Podcast, a series designed to bolster its global "Go Wild" campaign and engage younger audiences through storytelling and digital intimacy. The podcast, which debuted with a conversation between former Olympic hurdler Colin Jackson...
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Kering bets on water positivity in sustainability pivot
In an era where the fashion industry’s sustainability rhetoric often outpaces its results, Kering, the luxury conglomerate behind Gucci, Saint Laurent and Bottega Veneta, has unveiled what it calls a “Water-Positive Strategy.” The initiative marks the latest chapter in the group’s climate response, this time addressing water scarcity and...
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A new AI mobile defense targets e-commerce threats
As mobile shopping becomes even more important for fashion and luxury brands, cyber threats targeting mobile apps are growing smarter. At RSAC 2025, security company Appdome introduced MobileBOT Defense, a new AI-powered system designed to protect mobile apps from a wide range of attacks. Older security tools mainly tried to block brute-force...
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