Articles by Don-Alvin Adegeest
LVMH Reinstates Michael Burke to lead Americas as focus shifts West
LVMH has appointed Michael Burke as Chairman and CEO of LVMH Americas, marking a high-profile return for one of Bernard Arnault’s most trusted lieutenants. Burke will oversee North and Latin American operations, including key brands like Tiffany & Co., Marc Jacobs, and Sephora, as well as growing real estate interests in the U.S. Once thought to...
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A Spanish startup launches AI tool to streamline fashion’s creative engine
A new Barcelona-based start-up, Artiso, has emerged with a bold promise: to digitise and accelerate fashion’s most sacred process - creativity itself. With its AI-powered SaaS platform now officially launched, Artiso aims to streamline the end-to-end journey from initial concept to campaign delivery, targeting the inefficiencies that often bog...
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Celine signals evolution, not rupture, under Michael Rider
Few debuts in recent memory have been as self‑assured, or as finely calibrated to the realities of the luxury business, as Michael Rider’s first outing for Celine during Paris Men’s Fashion Week on Sunday. Presented co‑ed inside the house’s 16 Rue Vivienne atelier, the collection treated Celine’s heritage as a living archive rather than a museum...
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H&M turns to AI ‘digital twins’ in new campaign, as fashion grapples with blurred realities
Fast‑fashion giant H&M has become the latest retailer to put artificial intelligence at the centre of its marketing, releasing a campaign that replaces flesh‑and‑blood models with photorealistic “digital twins” posed against stylised backdrops of cityscapes. The first tranche of images, unveiled on 2 July, forms part of a broader experiment the...
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Prada criticised in India over sandal design seen as appropriation
Prada has come under criticism in India after unveiling a sandal design during Milan Fashion Week that closely resembles the traditional Kolhapuri chappal, a handcrafted leather slipper with origins in 12th-century Maharashtra. Images of the braided leather footwear sparked backlash from Indian artisans and lawmakers, who accused the brand of...
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Sparxell introduces first plant-based structural colour ink for commercial use
Cambridge-based start-up Sparxell will next month begin selling what it claims is the world’s first commercially available, plant-derived structural colour ink for textiles. The launch, produced in partnership with manufacturing specialist Positive Materials, offers fashion brands a dye-free alternative that promises sharp reductions in water,...
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Jonathan Anderson reboots Dior menswear with subtle subversion and commercial savvy
Jonathan Anderson walked on to the Dior stage on Friday with the hardest brief in luxury fashion: reignite a 9.5 billion euro powerhouse whose growth has begun to slow and whose identity, at least on the men’s side, has drifted since the Hedi Slimane era. The 40-year-old Northern Irishman is hardly a novice. LVMH took a minority stake in his JW...
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Celine names Robert Holden as North America President ahead of artistic transition
Celine has appointed Robert Holden as president of its North American division, as the brand prepares for a new chapter under incoming artistic director Michael Rider. The appointment was reported by WWD, signaling a key leadership change as Celine embarks on its next creative phase. Holden, who currently oversees Miu Miu in the Americas, brings...
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Turkish brand Kısmet redefines luxury with Fearless line
At a time when the global jewellery market is saturated with maximalism and retro reinvention, a Turkish brand is offering something altogether different, grit with grace. Kısmet by Milka, the Istanbul-based fine jewellery house known for threading symbolism into delicate craft, has unveiled its newest offering, The Fearless Collection, a bold...
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Google buys stake in Gentle Monster as it eyes entry into fashionable wearables
Anyone thinking wearable technology was a trend gone by, Google just acquired a 4 percent stake in South Korean eyewear brand Gentle Monster, marking its most fashion-conscious foray yet into the smart glasses race. The deal, valued at approximately 107.3 million euros, positions the tech giant alongside Meta in vying for dominance in the...
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