Articles by Guest Contributor
The 7 biggest sustainability reporting mistakes that damage fashion brands’ reputation
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The end of the year is approaching, bringing with it a recap of everything accomplished over the past months. December is a time for wrapping up, and fashion brands begin preparing their annual reports. Sustainability stands out as the key focus in non-financial reports. Whether due to regulatory requirements or the need to convey transparency...
Generation Alpha: How fashion players can target tomorrow’s consumers
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Generation Alpha refers to individuals born from 2010 onward. As the first generation to be fully born in the 21st century, they are growing up in a world marked by rapid technological advancements, social changes, and environmental consciousness. While they do not yet earn their own money, they’re already very influential on their parents’...
FW25 Kidswear trends focus on a future defined by possibility, not limitations
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As the new year draws closer, the team at FS looks forward to the leading narratives for Kidswear for FW25. In our first trend Quintessence, we imagine a future defined by possibility, not limitation. In this protopia, the ideal can be achieved when perspective is at play; as what at first may appear typical, is at second glance most atypical....
What to know when using your name for your brand
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When creating a new business or brand, one of the many issues to be considered is what to call it. For a designer, the most obvious naming choice is to use their own name, or a variant of their own name. It is common practice within the fashion and cosmetics industries for a designer or founder to name the brand after themself, and there can be...
Mindful movement: The balance of peace and pace
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As we navigate a world increasingly shaped by social unrest, digital pressures, and the lingering effects of global uncertainty, the importance of mindfulness has never been more clear. While this isn’t necessarily a new conversation—mindful movement has been quietly gaining traction for years—but the weight of collective anxiety and the...
Fashion Police: Types of fraud the US False Claims Act can target in the fashion industry
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What does whistleblower law have to do with fashion? Despite the glitz and glamor, the fashion industry ultimately deals in merchandise and must face unsexy topics like supply chain issues, warehousing, shipping, and customs. This article will give a brief overview of the history of US government enforcement against fashion brands for evading...
Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity
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Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...
Does your store have the 'chill' or 'kill' factor?
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These days, terms like "retail experience," "total experience," and "Instagrammable" are ubiquitous in fashion retail. Many modern fashion shops are beautifully designed and score highly on the visual checklist of Instagram and TikTok influencers. Yet, sometimes something crucial is missing on the shop floor: feeling! To achieve this, not just...
Uncle Sam is coming for Temu – and whistleblowers may be, too
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Are you a business owner? Do you shop online for products for your business? Then like hundreds of millions of others, you’ve been blasted with ads from Temu, an e-commerce giant with roots in China, hawking products at prices you can’t believe. Need to source some beauty and health products for resale? Looking for plain T-shirts to screenprint...
Denim trends: the newest washes and finishes for SS25
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As we look ahead to update denim for the SS25 season, the intersections of handcrafting, expression, and sustainability are breathing new life into the beloved, and ever popular, staple. Especially in the case of washes and finishes, which remain consistent focal points of newness and interest. From new takes on distressing to deeply saturated...