Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
AI, AI, who is the most stylish in the land?
Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...
BusinessFeaturedMemberloading...
How resilient supply chains will define fashion’s winners in 2026
For years, fashion and apparel brands have measured supply-chain performance by two metrics: speed and cost. But as we head into 2026, the brands that outperform won’t be the fastest or the cheapest. They’ll be the ones built to absorb whatever comes next. As one of my favorite quotes from Rocky Balboa puts it: “It’s not about how hard you hit....
BusinessFeaturedMemberloading...
SS28 Preview: The modern flow of performance design
Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...
Fashion Featuredloading...
No wash, no filter: Gen Z’s raw and real denim fix
A shift in the form of heritage, raw denim is re-emerging under the watch of a Gen-Z cohort that is guided by the thirst for directness, authenticity and self-expression. Against the backdrop of current multi-crisis, younger, brand-agnostic generations are pushing against fast trend cycles and by-passing marketing ploys to considerately work out...
Fashion Featuredloading...
Women are finally leading global brands. So why is fashion still failing them?
By announcing Berta de Pablos-Barbier as its next CEO, Pandora – the world’s biggest jeweler – has done something that fashion continues to resist: put women in charge. The appointment feels like a door cracked open in an industry that depends on women at every level but rarely allows them to lead. Now the rest of the industry must decide...
People|Opinion loading...
How performance reviews in the fashion industry have come under pressure
Does this sound familiar? A member of the creative team has missed their deadline; a member of the sales team has failed to meet their targets. As a manager, you want to discuss this in a normal, professional way. Yet, during performance reviews, the comment “I don’t feel safe here” is becoming increasingly common. It is a statement you cannot...
Peopleloading...
Expert HR advice to stand out amongst fashion and luxury candidates
Summer is often synonymous with slowing down and taking a well-deserved rest. For the most strategic candidates, however, this period also represents a valuable opportunity: to take a step back, refine their positioning and prepare for their next career move. In a sector as coveted as fashion and luxury, standing out requires preparation. Here...
Fashion loading...
The Breuninger case: the sale of Germany's last independent premium department store stalls
A year ago, rumours of Breuninger being up for sale surfaced. Since then, things have gone quiet. What could complicate a potential deal and which investors are even possible prospects? An analysis by Dirk Boventer, partner at the management consultancy Atreus. One year of sale intentions and no deal in sight Breuninger is considered one of the...
BusinessFeaturedMemberloading...
“Brat Green” and beyond: What fashion designers can learn about colour trade marks
When Charli XCX dropped her album “Brat” last year, she didn’t just spark a music frenzy - she launched a colour moment. The acid-lime shade dubbed “Brat Green” flooded social media, merchandise, beauty and fashion. Designers such as Prada, McQueen and Fendi adopted the colour, making it one of 2024’s defining visuals. Fast forward to Summer...
BusinessFeaturedMemberloading...
Bold, brilliant, blue: How 2027's colour of the year sets a new standard for brand activations
There's something undeniably magnetic about a bold, saturated colour when it takes over a physical space, and WGSN's Colour of the Year for 2027, Luminous Blue, proves this in spectacular fashion. Described as "both mysterious and eccentric," this rich, potent blue has become a beacon for brands daring enough to wield colour as a full-bodied...
RetailFeaturedloading...