Articles by Guest Contributor
Lecturer’s address: ‘The fashion industry needs to reinvent itself', what role can AMFI play in this?
loading... - Fashion
The environmentally polluting fashion industry urgently needs to 'reinvent' itself. That is what José Teunissen, programme director at the Amsterdam Fashion Institute (AMFI), argued in her lecturer's address on Tuesday. How can her own education contribute to making the industry greener? “The Chinese online clothing company Shein burns 1 billion...
Case law: How protected is a brand in the metaverse?
loading... - Business
In a rapidly digitising world, protecting brands is becoming increasingly complex and essential, even alongside the rise of the metaverse. With the evolution of technologies such as virtual reality (VR), the metaverse is becoming a new arena in which companies need to establish and protect their brand identity. What exactly is the metaverse and...
Is there still music in fashion?
loading... - Fashion | Opinion
Fashion and music have been inextricably linked for centuries. A duet with many mutual benefits. While a music festival is graced with beautifully sparkling outfits, those same outfits are in the spotlight of musical beats. These days, however, you hear less and less music in fashion stores. Such a development is a shame, because music is a...
Technology in Physical Retail: Enhancing Experience, Not Replacing It
loading... - Retail
In an age where digital innovation permeates every aspect of our lives, the future of physical retail has certainly been a subject of much discussion in recent years, with many retail experts predicting a complete shift towards fully immersive digital worlds. However, the reality has been quite different. Instead of being replaced, physical...
What to Expect from the EU’s efforts to Revise the Textile Labelling Regulation
loading... - Business
Brussels - Selected for their practical qualities and their visual appeal, textiles play a vital role in the daily lives of every citizen. Enhancing the efficiency, comfort, and appeal of various objects, textiles are essential components to various products such as furniture, clothing, or others, such as cars, and protective and medical gear....
Retail experiences: Sportswear for professionals and the mainstream market
loading... - Business
Sports brands face the unique challenge of serving two very different customer groups: Professional athletes, who perform at the highest level and need the best products to do so, and the mainstream market, which increases sales volumes. This duality requires a differentiated brand strategy that effectively addresses both target groups. In...
A closer look at the upcoming EU’s Right to Repair legislation and its impact on fashion
loading... - Business
Brussels - In light of grueling concerns over environmental degradation and sustainability, new European legislation aims to improve the longevity and durability of products through the ‘right to repair’. This legislative framework represents a holistic approach to supporting circular economy, waste reduction and sustainable consumption in the...
Digital or analogue: What technologies do brick-and-mortar stores need?
loading... - Retail
Will a certain number of square feet actually generate the sales that hardened retail managers expect? Probably not. But it does not matter. After all, brick-and-mortar retail is merging with online retail and the role of stores has changed. They are no longer (only) responsible for sales, but also serve the need for convenience and destination....
France's 5 euro fast fashion tax - A game changer for sustainable fashion?
loading... - Fashion | Opinion
In a pioneering move to counteract the detrimental effects of fast fashion, France has introduced a proposed levy of 5 euro on each fast fashion item sold. Spearheaded by French MP Antoine Vermorel Marques and backed by the Horizons Group, this tax proposal is a decisive statement against the environmental and social havoc wreaked by fast...
The Digital Product Passport and the revolution of data sharing in sustainable fashion
loading... - Business
In recent years, the fashion industry has undergone a significant transformation, where the concept of sustainability has evolved from being considered a niche concern to becoming a legislative requirement. The European Union, at the forefront of regulating sustainable practices, is establishing guidelines for textile companies to ensure their...