Articles by Heidi Law
Preview: What to expect for the spring / summer 2020 fashion weeks
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The new ready-to-wear catwalk season is upon us with New York Fashion Week kicking off the spring / summer 2020 collection presentations a few days from now. After New York the fashion circus will move to London Fashion Week, then Milan Fashion Week and finish up early october with Paris Fashion Week. FashionUnited has compiled a comprehensive...
Playfulness is the key for popup gallery by Converse and JW Anderson
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The iconic sneaker brand Converse collaborated with JW Anderson to bring together a 4-day pop-up gallery space in London last week. The event showcased the new collection, Chuck 70 Toy. Themed around play and creation, visitors were invited to join workshops and artists’ talks to participate in celebrating this quintessential fashion item. Click...
#LoveNotLandfill launches popup store with Depop
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Last weekend, the eco fashion campaign #LoveNotLandfill launched a Popup store experience in the Carnaby, London, together with the online fashion marketplace Depop. A number of popular depop sellers were present to meet their followers in this 4-day event, where a collection of pre-loved and vintage fashion items were showcased. UK consumers...
Video: Liza Koshy Picks Her Dress for the Met Gala | Vogue
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Liza Koshy picks out her 2019 Met Gala ensemble at Balmain’s Los Angeles boutique. In Paris, Balmain’s creative director Olivier Rousteing explains his vision for the dress as a piece of "architecture" and Amanda Ramirez, head of embroideries at Balmain, details the hard work behind the creation. Source: Youtube, Vogue
At a Glance: Bodyfashion tradeshow Interfiliere
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Source: Interfiliere
Pushing sustainability: Lenzing to use more textile waste in its products
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With an ever-increasing consumer demand for more sustainable products, the fashion industry is facing mounting pressure to become a more circular economy, with waste reduction a key concern for many brands. The annual production of apparel has doubled since the turn of the century, but the share of reused fabrics is still very low. Austrian...
Expert tips on how to use videos in a webshop
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Moriam Hassan Balogun, from retail video agency Orangevine, shared some tips with FashionUnited at the last edition of Amsterdam’s fashion trade show Modefabriek. In the interactive video below, Balogun gives valuable advice such as how to get started on a tight budget, how to convert clicks into sales and why YouTube can be bad for conversion....
Redress Design Awards proves that fashion doesn’t have to be wasteful
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An exhibit featuring pieces from the Redress Design Awards 2018 opened at Fashion for Good Experience in Amsterdam. The diverse array of collections were made entirely from waste, ranging from the usual suspects of dead stock textile and surplus materials from manufacturing, to more unusual contributors such as furniture offcuts and sofa...
In GIFs: Impressions at Amsterdam-based trade fair, Modefabriek
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Modefabriek is a bi-annual trade show highlighting Dutch and international fashion scene. If you missed the 2019 WInter edition, checkout these GIFs and images to get a feel of this lively event. These stylish and strong racks from FashionRacks are held up by nothing but the invisible magnetic force, enabling retailers to customise their retail...
Inside Denham the Jeanmakers new HQ
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Premium denim brand Denham has seen its fair share of changes recently: it’s changed hands to new Chinese owners, Trendy China Group Co. Ltd., and has moved its headquarters from the heritage canal house in the center of Amsterdam, to the shipyard-turned-creative-hub of NDSM. Already boasting its own bar, large showroom spaces and an expansive...