Articles by Jaime Martinez
Bad Bunny and Zara dethrone Rihanna to become artist with greatest impact in Super Bowl history
There is currently no space, physical or virtual, worldwide where the historic performance of Puerto Rican singer Bad Bunny during the 2026 Super Bowl halftime show is not being discussed. What might seem like a personal impression is, in fact, a confirmed reality. The initial economic analyses of the singer's performance last Sunday at Levi's...
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Turkish fashion industry showcases its strength (and fears) at new edition of IFCO: “We are Europe’s reliable partner”
At the invitation of the event's organisers, FashionUnited travelled to Turkey last week to attend the ninth edition of Istanbul Fashion Connection (IFCO). This international trade fair brings together all the key players in the Turkish fashion industry. The latest edition was marked by growing political and trade tensions that are shaking up...
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From high street to halftime: Bad Bunny debuts custom Zara at Super Bowl 2026
Inditex has once again signaled that the United States is its most vital growth frontier. During Super Bowl LX on February 8, 2026, the group’s flagship brand, Zara, took center stage before an audience of millions, dressing halftime headliner Bad Bunny. The appearance marks a historic marketing milestone for the Spanish retailer, aligning it...
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Camperlab FW26: Achilles Ion Gabriel nears final bow in Paris
Following the news of Achilles Ion Gabriel’s impending departure, anticipation reached a fever pitch as Camperlab unveiled its autumn/winter 2026/2027 collection on Thursday, January 22. This marks the penultimate collection for the Finnish designer, who is set to step down after a transformative six-and-a-half-year tenure as global creative...
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US President Donald Trump suspends Greenland tariffs
MADRID – Amid the volatile and unpredictable trade strategy defining the current U.S. administration, President Donald J. Trump has announced the suspension of the so-called “Greenland tariffs.” The decision was shared late Wednesday afternoon, following the President's address at the 2026 World Economic Forum in Davos. Utilizing his social...
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Spain to host a 'reward-based' pilot programme for used clothing collection
Madrid – Europe continues to advance its sustainability, textile waste management and reuse objectives. The continent will finance the development of a disruptive pilot programme in Spain for used clothing collection, offering “rewards” to consumers. This initiative seeks not only to accelerate progress towards these strategic goals but...
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Bershka to open first US stores in 2026 as Inditex deepens American push
Inditex has confirmed that Bershka will open its first physical stores in the US in 2026, marking a significant step in the group’s long-term expansion strategy in the market. The announcement was made alongside the presentation of Inditex’s results for the third quarter of fiscal year 2025. The launch will make Bershka the third Inditex brand...
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Mango reaches 60 stores in the US with Chicago opening
Mango is accelerating its expansion and consolidation strategies in the US with the opening of its first store in the state of Illinois. The Spanish fashion multinational has entered a new region with the opening of a first store in the commercial and tourist heart of Chicago. This is the 60th store for the company founded by Isak Andic across...
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Alohas's triple offensive: Enhanced customer experience, greater diversification, and a larger international footprint
Spanish brand Alohas continues its journey to becoming a global brand, accelerating its efforts to coincide with the start of the Christmas 2025 season. Alejandro Porras' company has made new advances across the three strategic pillars that support its growth strategy: customer experience, product, and international footprint. Founded in 2015 as...
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Desigual returns to India via Myntra partnership
Madrid – Desigual is making another attempt to penetrate the Indian market. The company, founded by Thomas Meyer, has resumed operations there through a new partnership with the Indian e-commerce platform and marketplace, Myntra. Under this agreement, the Spanish fashion multinational will once again begin selling its products in the country via...
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