Articles by Jayne Mountford
FW24 Fashion Month’s top influencers include K-pop stars
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As previously reported by FashionUnited, according to a report put together by image agency Karla Otto in collaboration with Lefty, the FW24 ready-to-wear runway collections generated an earned media value (EMV) of more than 527.5 million dollars. In the report, the two agencies published the results following their analysis of Instagram posts...
FW24 Key Trend: In and out of the boudoir
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“What goes around comes around,” is the saying, and this was certainly one of the strongest messages of the Fall/Winter 2024 runway season. Designers harked back to the 1920s and 1930s, and more specifically, the garments found in a stylish woman’s boudoir, including corsets, satin and lace underwear, slips and other sheer layers, in a color...
FW24 Prints and Patterns: monograms, logos and slogans
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Fall/Winter 2024 will be seen as a season where, from sweaters to outerwear and for every type of garment in-between, texture and surface interest was a top trend. Prints where they did appear tended to be on the loud side. In addition to the ubiquitous animal prints and menswear patterns, designers returned to using house monograms, logos and...
Fall/Winter 2024 Color Trend: Lighter shades of green
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Generally speaking, the FW24 season color palettes were a somber affair. Autumn shades, light to dark grey and olive khaki tones were prevalent as they worked for the ongoing popularity of the ‘quiet luxury’ trend. L-R: Alberta Ferretti, Emilia Wickstead, Schiaparelli FW24 Credits: Alberta Ferretti, Emilia Wickstead, Schiaparelli FW24/©...
Key colors at Paris Fashion Week FW24: Khaki, a neutral pink and shades of green
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Noir Valentino Valentino Garavani was well known for using a distinctive color of red in his design and ‘Valentino Red’ is officially recognized by color specialist, Pantone. Valentino FW24/ Look 15 Credits: Valentino FW24/Launchmetrics Spotlight Since he became the designer of the Valentino brand in 2008, Pierpaolo Piccioli has also made good...
Key Trends: Animal prints, cocooning and more at Milan Fashion Week FW24
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According to The Guardian, it was down to Giorgio Armani to sum up the FW24 edition of MFW. “For me, what fashion can do is convey a sense of renewal, but also joy. We aren’t changing the world, nor can we solve the world’s problems, but we can give people a moment of lightness, the feeling of being different, new and even more beautiful. These...
LFW FW24: Olive green, dark red, black leather and a lot of fluff
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London Fashion Week took place from Friday, February 16 to Tuesday February 20 and celebrated its 40th anniversary. The FW24 edition was a far cry from LFW’s humble origins - a tent in the car park of the Commonwealth Institute in Kensington. Back in 1984, the three-day event featured just 15 shows, including work by Vivienne Westwood, Katherine...
Milan Fashion Week FW24: Key colors and fabrics
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Milan Fashion Week FW24 ran from Tuesday, February 20 through Monday, February 26, 2024. Of the 58 collections and 2,742 looks presented, most of the buzz centered on a handful of shows, including those at Prada, Bottega Veneta and Moschino. Adrian Appiolaza took over at Moschino less than four weeks before the show. He was quoted as saying that...
London Fashion Week February 2024: Key Trends and Items
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Past Lives LFW AW24 street style Credits: LFW AW24 street style/Launchmetrics Spotlight Georgian, Victorian, or Edwardian, UK designers are known for their ability to put together looks that reference historical eras while making them relevant for today. . Whether it’s on the catwalks or on the streets, it’s quintessentially British to mix and...
NYFW FW24 Trends: Refined style, collegiate looks and lingerie silhouettes dominate the runways
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There has been some criticism leveled at New York Fashion Week recently and a certain amount of it is valid; location-wise it’s all-over the place, the cost to put on shows is prohibitive, the sponsorships of yesteryear are gone, and so forth. On the other hand, for those of us ‘mature’ enough to remember back to the 80’s and 90’s, New York...