Articles by Jayne Mountford
Located in New York City, Jayne Mountford has been a freelance contributor to FashionUnited since December 2021, focusing on both short and long term fashion and lifestyle trends. Originally from The UK, Jayne has a B.A. in social anthropology and history from Oxford Brookes University and has worked in the digital media space for several decades.
Women’s footwear SS26 trend predictions
Footwear manufacturing is predominately done in China these days and as of this writing, the costs of tariffs importing into the USA are unknown. However, we now know what consumers are looking for and what will most likely be on offer for SS26. In keeping with other parts of the fashion industry, macro trends in footwear have slowed down in...
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Resort 2026 key colors: from burgundy and red to peach and pink
As any fashion designer will tell you, the color palette is the foundation of a seasonal collection. Resort bridges Fall/Winter and Spring/Summer and can be in-store for as long as November through to April. Therefore, it’s not surprising that for that season, color palettes can run the gamut. For Resort 2026, brands have delivered...
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Resort SS26 trend: structured jackets and coats
Resort, a.k.a. Cruise or Pre-Spring, is considered an inter-season collection, usually dropping in-store around November or December, and continuing through to February or March. For this reason, brands must offer a wide variety of styles suitable for a transitional wardrobe. For Resort ‘26, designers favored structured jackets and coats in...
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Key trends at Paraiso Miami Swim Week SS26
Running from May 28 to June 1, 2025, the 21st annual edition of Miami Swim Week featured an action-packed schedule with over 100 runway shows and 20 satellite events. Hundreds of buyers and editors from around the world descended upon Miami Beach to witness the latest in swim and resort wear for SS26. One highlight of Miami Swim Week was the...
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Menswear SS26 key item predictions: Varsity and preppy influences
For the SS26 menswear season, ‘smart casual’ is the sweet spot between tailoring and activewear. It’s a sector that looks to be heavily influenced by the varsity and preppy trends, with a nod toward ‘fifties Americana. Here are ten key items for any SS26 assortment The windbreaker Credits: 8ON8 Studio SS25/©Launchmetrics/spotlight A longline...
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Black dandyism: Street style stars
As everyone knows, the theme of this year’s Metropolitan Museum Costume Institute Exhibition is ‘Superfine: Tailoring Black Style.’ As recently reported by fashionunited.com, “The term ‘dandy’ refers to an individual who “studies” to dress elegantly. In the 18th century, it was the fashion in high society to dandify Black male servants. It later...
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Holiday ‘25 trend: Leather takes on fresh colors and dimensions
Leather leads the way as a key material for Holiday 2025. Black leather has long been the gold standard for October/November in-store drops. However, this season, designers have chosen colors ranging from brown to olive shades of green. For Holiday ‘25 the season’s major silhouette will offer proportion play, including broad shoulders. Saint...
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SS26 Denim Projections: Key Silhouettes, Washes and Details
Just like the black leather jacket, blue jeans were once a symbol of youthful rebellion in America. Perhaps as a result, in the past two decades, high-end designers have expanded their offerings to include key items rendered in denim, with some brands such as Diesel focusing almost their entire seasonal collections using the fabric. In sum, the...
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FW25 designer statement jeans
The fw25 runway collections highlighted the importance of the statement jean. One of the biggest trends of the season was the idea of proportion play, with the skinny jean more or less out of style, replaced by wide, barrel and baggy legged versions. There was a wide range of washes and features. Here are ten of the most interesting. Bluemarine:...
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FW25 runway trend: Oversized sweaters offer proportion play
Proportion play was a major fw25 runway trend with many designers showing oversized silhouettes, including sweaters. It is a comforting style for consumers to adopt in uncertain times. Its cozy but chic sensibility offers a Scandinavian hygge attitude. Here are ten of the best. Acne Studios: designer, Jonny Johansson Acne fw25 Credits: Acne...
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