Articles by FashionUnited Media
FashionUnited Media content is created by in-house editors in close collaboration with valued partners. Together, they transform brand narratives into engaging, informative stories tailored to the FashionUnited audience. From in-depth CEO interviews to collection spotlights and talent announcements, FashionUnited Media adds editorial value to Partner Content through thoughtful storytelling and industry relevance.
Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop
Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...
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A fish named Fred introduces reverse heritage marketing concept
With its series ‘The Lost Tapes’, A fish named Fred is launching an innovative marketing strategy called reverse heritage marketing. The concept was developed by founder and brand builder Rob Schalker. It creates an artificial yet credible history instead of drawing on existing nostalgia. This is a creative form of "fashiontainment". The project...
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Stefano Festa Marzotto new IAF president
The International Apparel Federation (IAF) has announced a leadership transition, naming Stefano Festa Marzotto as its new president. The announcement was made at the 40th IAF World Fashion Convention in Yogyakarta, Indonesia, which also celebrated four decades of the organisation’s global collaboration within the apparel industry. Stefano Festa...
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