Articles by Partner
Partner Content is supplied directly by FashionUnited trusted partners and published in its original form, with occasional edits. These articles reflect the voice, vision, and expertise of the brands themselves.
Superdry & Co secures 70 million pounds in new funding from Barclays and Bank of America
British fashion brand and retailer Superdry & Co has refinanced its debt, agreeing a committed asset-based lending facility of 60 million pounds with Barclays and Bank of America. Barclays acts as lead lender on the facility, which runs until October 2029. Alongside it, Barclays is providing a trade finance facility of ten million pounds,...
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Michael Glans Pedersen appointed head of international sales at Lloyd
German footwear and lifestyle brand Lloyd has appointed Michael Glans Pedersen as head of international sales. Pedersen has been responsible for the international business of Lloyd Lifestyle GmbH, based in Sulingen, since September 1, 2026. In his role, he reports directly to CEO Andreas Schaller and leads the brand's key accounts, sales...
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StyleBuddy's Vision for the Next Fashion Storefront: AI Styling, Virtual Try-On and Agentic Commerce
StyleBuddy is making a bigger bet than simply adding AI features to a fashion website. Under Founder and CEO Siddharth Pandit, the company is building an AI-powered commerce layer designed specifically for fashion - one that helps brands move shoppers from discovery to styling, visualisation and purchase within a more intelligent journey....
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Alvanon strengthens product leadership team with two senior executive appointments
Alvanon, a leading sizing technology company for the fashion industry, has appointed two new senior executives to strengthen its US and global product and consultancy support team. Tabitha Chilton, previously a product development leader at HanesBrands, joins Alvanon as regional director, Alvanon Canada, and Mid-West and Southern US markets,...
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AI sizing and fit experts in conversation for FashionUnited
AI agents are already transforming how consumers discover, evaluate and buy apparel. How can brands and retailers cut through the agentic hype and focus on what actually matters to their businesses now? The answer starts with an area often overlooked in the AI conversation: sizing and fit. Alvanon is the world’s leading sizing technology...
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FS Live Webinar—Gen Alpha: Age of Autonomy
Gen Alpha is coming of age in a world of contradictions. They’re growing up alongside AI, automation, and ambient technology—yet facing increasing restrictions on how they learn, socialize, and move through the world. Curfews. Smartphone bans. Censorship. Constant surveillance disguised as protection. What happens when a generation raised on...
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Webinar + Live Q&A—Seoul Signals: The Korean Beauty Advantage
Want a glimpse of beauty’s future? Start in Korea. July 8 · 10am EDT / 4pm CEST. From next-generation ingredients and aesthetic movements to evolving definitions of wellness and self-care, Korea’s beauty ecosystem has become a proving ground for what’s next. Join Future Snoops in partnership with Spate, NielsenIQ, and JIYU as we decode the...
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FS Live Webinar—Wellness in Motion: A 360 Degree+ Opportunity
What happens when the booming fitness industry collides with beauty and wellness? Join us live as our Beauty & Wellness and Active teams explore the emerging opportunities at the intersection of fitness, wellness, and beauty. As athletic routines, wellness lifestyles, and beauty needs evolve together, we’re tracking the innovations,...
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Mexx: forty years of style, one clear new direction
The Dutch fashion house Mexx is giving its identity a clear direction. With Mexx Dutch By Design, the brand firmly establishes its premium position, rooted in forty years of heritage, designed for today. The line stands for what has always set Mexx apart: clothing that looks good without shouting. Authentic in character, confident in style and...
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Phygital Fashion: How Technology Is Reshaping the Future of Small Brands
In a constantly evolving industry like fashion, Domus Academy and Fashion United have chosen to honor the most innovative research from the 2-Year Master of Arts in Fashion: Design, Art & Technology programme, awarding the thesis that best represents the balance between creativity, technology, and sustainability. The selected project emerges for...
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