Articles by Sandra Bódalo Munuera
Sandra Bódalo Munuera (1990) is a freelance journalist specialising in fashion, luxury, and lifestyle. Dividing her time between Madrid and Valencia, what has most fascinated her about this industry since the beginning of her career is its multifaceted nature and its connection with craftsmanship, visual arts, social trends, and pop culture. Since 2015, she has been writing for FashionUnited, focusing on reports and interviews that highlight independent design, emerging talents, and, of course, the "made in Spain" label.
What is regenerative agriculture? When 'sustainable' is not enough
At first glance, it may seem an exaggeration to say that being sustainable is no longer enough, but the data does not lie. This view is shared by circular fashion experts such as Mariola Marcet, founder of Upcyclick. “Five of the nine planetary boundaries have already been crossed: climate change, chemical pollution, the phosphorus and nitrogen...
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Daniel Chong, accessories designer: 'Fast fashion must become aware of its production volumes'
Valencia - For Daniel Chong, backpacks, wallets, shoulder bags and fanny packs with minimalist shapes, yet enveloped in prints and colour have become his main hallmark. In the designer's eyes, it was vital to give accessories the importance they deserved and to abandon monochrome. More than 10 years ago, he not only found a clear niche in the...
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The future of retail and its stores: A new interior design for a new way of shopping
Valencia - In an eminently online moment, in which we can scroll to buy a T-shirt or some sneakers without leaving the sofa, what is the role of traditional stores? To answer this question, FashionUnited looked to industry experts and retail professionals who could elaborate on how the evolving position of the 'store' has changed. Among these...
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10 steps to design the perfect point of sale, according to Scotta 1985
Valencia, Spain - In a world increasingly reliant on digitalisation, the question of a physical store’s current relevancy arises. Yet many brands remain steadfast in their commitment to the in-person shopping landscape, with some emphasising that physical retail brings ample benefits to brands that still invest in this sector. Co-founder of...
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Multifaceted design: The challenges of emerging creators at 080 Barcelona Fashion
From Avec Amour’s María Undo and Daniel de Villanueva tearfully greeting each other at the end of their first catwalk show and Guillermo Justicia's friends, bouquet in-hand, waiting to congratulate him on his debut to Santi Mozas of Compte Spain working until the last minute alongside 404 Studio designer Anaïs Vauxcelles, his close creative...
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Fran Marchena, CEO and founder of Spain’s Hoff: ‘Franchises have become a great ally in our expansion’
Valencia - What started as a fledgling online business in the Spanish province of Alicante - the cradle of the country’s footwear par excellence with the city of Elche as its main representative - has ended up becoming a meteoric company that has closed a turnover of 53 million euros and a 90 million retail price. In less than eight years,...
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When the idea becomes reality: academic projects turned into a brand (La Tecnocreativa edition)
Embarking on an entrepreneurial journey is always a leap into the unknown, but it becomes less daunting when you're confident in what you're doing. This new article in the series ‘When the idea becomes reality’ focuses on the path taken by Spanish fashion designers Alejandro Maillo and Patricia Caro to establish their own brands. Both studied at...
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When the idea becomes reality: academic projects turned into a brand (IED Madrid edition)
Valencia - Studying always involves dreams waiting to be fulfilled. It doesn't matter whether it's a university degree, a master degree or vocational training. They may be more or less realistic, but the last day of class marks the beginning of a student's important new phase in life: entering the professional world. For many students, entering...
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When the idea becomes reality: academic projects turned into a brand (Barreira A+D edition)
Valencia - Fashion has undoubtedly been a very fluctuating - not to say mistreated - industry in terms of education and professionalisation. With the exception of its most literal disciplines -such as design, tailoring or pattern making-, a few decades ago there were hardly any courses (let alone master's degrees) on fashion communication or...
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The 5 main messages that the Future of Fashion congress has left us
Valencia, Spain - For the second time in a row, Future of Fashion has become a laboratory of ideas, reflections and conversations around sustainability in fashion. "Can a company be an activist?" "Is it too late to start changing things?" "What can I do as a consumer?" These and many other questions are among those that were thrown around - and...
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