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SMCP appoints Linda Li as president and CEO for North America
French accessible luxury group SMCP has announced the appointment of Linda Li as president and chief executive officer (CEO) for North America. Li succeeds Ida Simonsen, who has decided to depart the company to pursue other opportunities. The group expressed its gratitude to Simonsen for her contributions to the development of North American...
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Circular Assets: How SMCP is regaining control of the resale market to drive profitability
Long considered a peripheral or even competing market, second-hand fashion is now establishing itself as a new engine for growth and product cycle monetisation in affordable luxury. By deploying its own white-label resale solution, the SMCP Group is doing more than just following a trend: it is reclaiming a market segment that brands had...
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SMCP drives Sandro's expansion in Latin America
French fashion group SMCP is expanding its brand Sandro's presence in Latin America. Two new stores have already opened in the region this month, with more set to follow according to current plans. On December 10, Sandro opened its first store in Chile in partnership with local company Leuru Group. The clothing brand chose the capital, Santiago,...
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