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Jack & Jones and JJXX focus on denim in 'Find your blue' FW26 campaign
Danish denim label Jack & Jones, part of fashion group Bestseller, launches the 'Find your blue' campaign for autumn/winter 2026 alongside sister label JJXX. With the campaign, both brands are returning to their denim heritage. According to the company, since Jack & Jones was founded, jeans have been the brand's foundation rather than a separate...
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Vila introduces 'Vila dresses generations' as new core story for autumn collection
Danish womenswear brand Vila, part of the Bestseller group, has introduced an updated core story, 'Vila dresses generations'. The story launched across the brand's channels on October 1, 2026, alongside its autumn campaign. Credits: VILA According to the brand, the new core story sets out its view on femininity more clearly, describing it as...
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Vila marks the turn of the season with 'The Shift', shot in Iceland
Danish brand Vila, part of the Bestseller group, has introduced 'The Shift', its new pre-autumn campaign, photographed in Iceland and built around the transition between summer and autumn, according to a press release. The range leans on contrast, pairing substantial outerwear and tactile knitwear with fluid silhouettes, delicate lace, sheer...
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