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Vila looks to ballet for pre-spring 2027 collection
Danish womenswear brand Vila, part of the Bestseller group, has unveiled its pre-spring 2027 collection, which takes its inspiration from ballet. The collection arrives in December. According to the brand, the collection plays with softness and structure through sculptural shapes and fluid movement. Volume is a central theme, with balloon...
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Jack & Jones and JJXX focus on denim in 'Find your blue' FW26 campaign
Danish denim label Jack & Jones, part of fashion group Bestseller, launches the 'Find your blue' campaign for autumn/winter 2026 alongside sister label JJXX. With the campaign, both brands are returning to their denim heritage. According to the company, since Jack & Jones was founded, jeans have been the brand's foundation rather than a separate...
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Vila introduces 'Vila dresses generations' as new core story for autumn collection
Danish womenswear brand Vila, part of the Bestseller group, has introduced an updated core story, 'Vila dresses generations'. The story launched across the brand's channels on October 1, 2026, alongside its autumn campaign. Credits: VILA According to the brand, the new core story sets out its view on femininity more clearly, describing it as...
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