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Ugg launches 'Born to Feel' brand platform with global pop-up tour
Ugg has introduced Born to Feel, a long-term global brand platform, and will start a related series of consumer events in New York City this weekend. The brand, a division of Deckers Brands, said the platform is built around the comfort associated with its products and is designed to run across product, culture and experience rather than as a...
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Teva launches Trailpeak, its first shoe co-created with Bureau of Adventure athletes
Teva, a division of Deckers Brands, has launched Trailpeak, a high performance daily trail running shoe and the brand's first footwear developed in full collaboration with athletes from its Teva Bureau of Adventure (TBA). The shoe is now available at Teva.com, with a limited release at select US retailers. Built with input from ultrarunners TBA...
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Hoka launches updated Tecton X 4 trail shoe
American footwear brand Hoka, a division of the publicly listed Deckers Brands, is launching the Tecton X 4. According to the brand, it is the lightest version to date of this technical trail shoe, developed for competitive use on demanding terrain. The shoe is built around the new Profly X platform, which combines carbon fibre plates, foam and...
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