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Topshop fuels European rollout with Bestseller and Wehkamp partnerships
Topshop is accelerating its relaunch in Europe through a new partnership with Danish fashion giant Bestseller and a rollout into Wehkamp, a multibrand retailer in the Netherlands. The two deals intend to serve Topshop’s wider purpose of strengthening its global presence, building on a similar approach the brand has already undertaken in specific...
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8 Questions about Hypedrop: Bestseller's new innovative wholesale brand
Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...
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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks
Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....
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