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Levi’s and Undercover unveil anniversary collaboration
San Francisco-based denim brand Levi’s has unveiled a new collaboration with Undercover in celebration of the Japanese brand’s 35th anniversary. Founded in 1990 by Japanese designer Jun Takahashi, Undercover has become known for blending high fashion with streetwear and underground influences. For the second Levi’s x Undercover collection, the...
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Levi's launches jeans fit guide on Amazon Alexa
Denim and lifestyle brand Levi’s is looking to leverage the power of conversational commerce with a new industry-first innovative jeans fit guide with Amazon Alexa. The fit guide on Alexa is exclusive to Germany until the end of December and aims to bolster Levi’s direct-to-consumer-first strategy by focusing on reimagining the online shopping...
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Levi Strauss names Dario Aguilar as MD, Latin America
Levi Strauss & Co. has appointed Dario Aguilar as the managing director for Latin America, effective December 2, 2024. Reporting to EVP and chief commercial officer Gianluca Flore, the company said, Aguilar will be responsible for overseeing the commercial operations in the region across channels. “I am pleased to welcome Dario to our commercial...
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