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Gap turns to emerging talent and a 2010 hit for its latest denim campaign
Gap has launched its fall 2026 denim campaign, “Denim on your own,” starring musician Malcolm Todd and actress Inde Navarrette. The campaign brings together two emerging talents from music and film to promote GapDenim and also features Todd’s original rendition of Robyn’s 2010 hit “Dancing on My Own,” reinterpreted specifically for the campaign....
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Gap Inc. expands GCC presence through Chalhoub Group partnership
US apparel giant Gap Inc. has partnered with Middle East luxury retailer Chalhoub Group to expand Gap, Banana Republic and Athleta across the Gulf Cooperation Council (GCC), with a phased omnichannel rollout beginning later this year. The partnership will launch online stores across the UAE, Saudi Arabia and Kuwait during the second half of...
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Gap teams up with Hailey Bieber on a denim capsule
American retailer Gap has unveiled a limited-edition denim capsule collection with model and beauty entrepreneur Hailey Bieber, reimagining Gap’s relaxed denim icons with her personal style. Dubbed ‘The Hailey Jeans,’ the capsule features two relaxed fits, rooted in Bieber’s “laid-back approach to denim,” the Extra Baggy and ‘90s Low Rise Loose,...
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