INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

To provide leadership for the store, setting an excellent standard for the store and inspiring the team to achieve it.
To own the employee experience, driving employee satisfaction and elevating team behaviours.
To own the customer experience, driving customer satisfaction and increasing brand loyalty.
To drive performance and growth, through excellent operational and commercial execution.

RESPONSIBILITIES

Establish a constant focus on Brand, continually driving engagement, knowledge and passion for the Brand across the store team
Be on the shop floor
Be a presence leading on the shop floor, acting as a brand ambassador and role modelling Burberry behaviours
Monitor, coach and provide feedback to the store team to deliver excellent customer experience
Maintain a luxury environment, ensuring excellent execution and maintenance of Visual Merchandising guidelines across the store
Drive the use of digital assets to enhance the customer experience
Retain and develop talent
Lead, inspire and manage a high performing, positive store team
Continually elevate the capability of the store team through recruitment, staff development, mobility and effective succession planning
Establish a learning culture and maintain a strong connection of the store team to the Brand
Advocate product
Have excellent product knowledge and drive the same standard across the store team
Maintain a strong understanding of product sales performance and optimise sales of the available inventory
Nurture customer relationships
Establish and embed customer focused behaviours across the store team
Build and cultivate long term customer relationships and lead the team to do the same
Drive store performance and productivity
Build and maintain familiarity with the local external environment; customers, competitors and talent
Maintain a commercial mindset and continually identify and convert opportunities to drive store performance
Drive operational excellence across all areas of the store
Ensure compliance with all corporate standards, policies and initiatives
Health and Safety
Ensure your store has a written plan in place that details the actions to be taken in the event of an emergency evacuation. This plan must be practiced at least annually, involving all employees, and recorded on Rivo as having been completed

PERSONAL PROFILE

Demonstrated alignment with the Burberry Store Management behaviours:

Service Focused
Leading to Inspire
Commercially Aware
Developing Talent
Driving Excellence
Local language plus English.
A passion for and interest in fashion, and a luxury ethos.
A digital awareness and interest, with an ability to comfortably navigate social media and e-commerce sites.
Awareness of local employment and retail legislation.
Flexible to work as required to meet store needs.
Experience in a luxury brand or in a luxury service and selling environment.
Retail Management experience appropriate to the role, to be assessed based on the size and complexity of previous roles. Metrics will include sales turnover and volume and the number and types of roles previously managed.

MEASURES OF SUCCESS

Performance against the Burberry Store Management behaviours
Sales & Conversion
Burberry Experience & Data Capture scores
Shrinkage

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.

• Expected base salary for the role will generally be between $120,000.00 and $130,000.00 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis and is only part of the total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs.

• This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

Burberry

Senior Store Director

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