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Nike launches running collection with Keely Hodgkinson
Keely Hodgkinson, one of the stars of Team GB’s athletics squad, has collaborated with sportswear giant Nike on her first signature athlete pack. The middle-distance champion, who won the 800-metre gold medal at the 2024 Paris Olympics, has designed a collection of apparel and footwear that reflects her “elegant style” and offers elevated...
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How Messi carried Adidas ahead of Nike in sportswear's media race
Adidas closed the first half of 2026 as the sportswear industry's most visible brand, generating 1.9 billion dollars in Media Impact Value (MIV) between January 1 and June 30, according to data from Launchmetrics. The figure represents a 12 percent increase over the second half of 2025 and places the German brand ahead of Nike, which recorded...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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