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8 Questions about Hypedrop: Bestseller's new innovative wholesale brand
Danish fashion group Bestseller is introducing a new brand specifically for wholesale: Hypedrop. The brand has an innovative setup, with a small weekly drop of 10 to 15 items that retailers can purchase within a 72-hour window. The ordering window then closes, and the items are delivered within six weeks. This provides retailers with a quick way...
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Bestseller launches new wholesale brand Hypedrop: weekly drops available for purchase, delivered within six weeks
Danish fashion group Bestseller is introducing a new brand specifically for wholesale. The brand, Hypedrop, “continuously listens to the market and translates demand directly into curated weekly product drops,” according to the press release. Hypedrop's collection is created using data analysis, digital design and AI-supported decision-making....
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Bestseller owner snaps up majority stake in Drake’s
Anders Holch Povlsen, the owner of Danish fashion giant Bestseller Group and the largest shareholder of e-commerce retailer Asos, has snapped up a majority stake in British menswear brand Drake’s. New Companies House filings have revealed that a 75 percent stake in Drake’s has been transferred to 28.10.2025 Limited, a firm overseen by Povlsen....
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