Levi Strauss & Co.
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Levi Strauss announces strategic review of Dockers to drive growth
For the third quarter, Levi Strauss net revenues of 1.5 billion dollars were flat on a reported basis, and 2 percent higher on a constant-currency basis. Levi Strauss announced that it has initiated a formal review of strategic alternatives for the Dockers brand, which could include a potential sale or other strategic transaction. The company’s...
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Levi’s unveils campaign with Beyoncé
The previously teased collaboration between denim specialist Levi’s and 32-time Grammy-winning singer Beyoncé has finally been revealed. For ‘Reiimagine’, Beyoncé takes centre stage in a campaign inspired by Levi’s legacy, reimagining classic looks and films previously released by the brand. With help from Emmy Award-winning cinematographer...
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Levi’s teases collaboration with Beyoncé
It appears a Levi’s and Beyoncé collaboration is on the horizon. The US denim giant teased a potential partnership with the ‘Texas Hold ‘Em’ singer on its Instagram, where it shared the outline of a woman – vaguely resembling Beyoncé – on horseback. The image was accompanied by the caption “Introducing: A New Chapter”, igniting a frenzy among...
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