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The Hoxton partners with Lacoste for global capsule drop
The Hoxton has partnered with Lacoste to develop a limited-edition capsule collection which centers on room service. Available globally from September 8 onwards in all 19 Hoxton hotels, the capsule was created together with Los-Angeles based artist Michael McGregor, who is known for transforming hotel stationery and restaurant menus into graphic...
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US Open 2026: Brand activations and fashion collaborations
The year's fourth and final Grand Slam, the US Open has long been a powerful marketing venue for brands. In 2025, the event generated 809 million dollars in media impact value for the labels featured throughout the tournament, a 51 percent increase year-over-year, according to Launchmetrics. Nike, Audemars Piguet, Rolex were some of the top...
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Lacoste serves tennis-themed afternoon tea at The Plaza in New York
New York's Plaza hotel, part of Fairmont, and French brand Lacoste have brought back their tennis-season collaboration, running from 12 August to 6 September, according to a press release. The tie-up spans hospitality, hotel installations and retail during the city's tennis season. At its centre is the return of Le Café Lacoste, the brand's café...
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